How is the rule of the buy box for FBM?
The rule of the buy box for FBM may had changed, at present, I feel that there is a confusion among FBM sellers. When I create a new listing, when I choose FBM, it will not have a Buy Box for a long time. When I choose the FBA mode, it will quickly have a buy box , when there is no buy box, FBM links do not generate very good sales, but when I consulted seller support, they told me that it was because there were not enough sales, which confused me, when you start with How can it have enough sales without giving it a buy box? It is true that Amazon may consider that FBM sellers sometimes do not do very well in terms of logistics or fulfillment, which can easily give buyers a bad experience, but this is not a very mechanical way to treat FBM sellers. It is unfair.
1 reply
Danny_Amazon
Hello @Seller_uEeSrG9uapnjn- thanks much for sharing these thoughts here on forums! Becoming the featured offer is based on a wide variety of factors, including shipping speed, only items that a seller can ship to a customers address are eligible to become the featured offer. This does not require a listing to be FBA, and these are only some of the factors involved in the process!
I'd recommend reading through these best practices along with confirming your items are eligible to be the featured offer!
I hope this helps but please do let me know if you have any additional questions on the topic.
Best,
Danny
