Italian VAT - incorrectly flagged requirement
Hi @Roberto_Amazon@Jonathan_Amazon @KJ_Amazon
We have received a demand for an Italian VAT number, despite being UK based FBM sellers, who have never sold in Europe as FBA, never sold from Italy, and never stored anything in any European Amazon facility.
Apparently a marker was flagged showing that we had enabled storage in italy, but this wasn't done by us and Amazon have agreed that it may have been a technical error. However they are still demanding that we either supply an Italian VAT number (which would cost us £££, and we don't sell in Italy), or we provide proof of exemption (which we don't have because we don't sell in Italy).
Similar to others with this problem, the facts of the matter are that:
We are a UK-registered business selling exclusively FBM on Amazon.co.uk
We hold no inventory in Italy or any EU fulfilment centre, and never have - confirmed by Seller Support
We have no trading activity on Amazon.it - confirmed by Seller Support
We have no legal obligation under UK or EU law to register for Italian VAT or exemption certificate
The Account Health team, on multiple calls, agreed this requirement does not apply to us
Seller Support has also aligned with our position - yet the flag has not been removed
Case numbers include: 12658444872, 12659705912, 12656884482, 12613508502, 12565345862, 12560018132, 12450318822, 12351445472. I have also contacted VAT services on several occasions.
I've spent two months trying to get Seller Support and VAT services to remove the incorrect flag from our account but they keep sending us back to the inappropriate "apply for an exemption" route, when this is, in fact, an Amazon technical error.
At this point I feel that I am screaming into the void trying to resolve this issue.
Please help me get this error removed from our account.
Italian VAT - incorrectly flagged requirement
Hi @Roberto_Amazon@Jonathan_Amazon @KJ_Amazon
We have received a demand for an Italian VAT number, despite being UK based FBM sellers, who have never sold in Europe as FBA, never sold from Italy, and never stored anything in any European Amazon facility.
Apparently a marker was flagged showing that we had enabled storage in italy, but this wasn't done by us and Amazon have agreed that it may have been a technical error. However they are still demanding that we either supply an Italian VAT number (which would cost us £££, and we don't sell in Italy), or we provide proof of exemption (which we don't have because we don't sell in Italy).
Similar to others with this problem, the facts of the matter are that:
We are a UK-registered business selling exclusively FBM on Amazon.co.uk
We hold no inventory in Italy or any EU fulfilment centre, and never have - confirmed by Seller Support
We have no trading activity on Amazon.it - confirmed by Seller Support
We have no legal obligation under UK or EU law to register for Italian VAT or exemption certificate
The Account Health team, on multiple calls, agreed this requirement does not apply to us
Seller Support has also aligned with our position - yet the flag has not been removed
Case numbers include: 12658444872, 12659705912, 12656884482, 12613508502, 12565345862, 12560018132, 12450318822, 12351445472. I have also contacted VAT services on several occasions.
I've spent two months trying to get Seller Support and VAT services to remove the incorrect flag from our account but they keep sending us back to the inappropriate "apply for an exemption" route, when this is, in fact, an Amazon technical error.
At this point I feel that I am screaming into the void trying to resolve this issue.
Please help me get this error removed from our account.
10 replies
Seller_ZVAz3d5lZuGid
@Seller_Mc8V4v1DMfghJ
It seems that there are several sellers have received the same email - check out the other posts for the same issue - shown above.
Seller_Mc8V4v1DMfghJ
@Raj_Amazon
Hello Raj,
Thank you for your reply. Unfortunately, the response does not address the core issue and the investigation appears to be incomplete.
1. I am not seeking an exemption because there is no Italian VAT obligation.
I have never enabled storage in Italy at any time. The VAT team has already acknowledged that the most recent “enablement” was likely system‑generated. I maintain that the earlier timestamps (in 2016 and 2019) were also system‑generated.
I did not enable storage in Italy, and I have never used EU FBA, EFN, or Pan‑EU. All my sales show and prove this beyond question.
2. The Account Health banner is not something I can ignore.
The banner implies non‑compliance with VAT law and Amazon policy. This is incorrect and must be removed.
Leaving an inaccurate compliance alert on the account is not an acceptable resolution. I have never wanted, needed or used Italian storage. If there has never been any Italian or European storage, there is no basis for a permanent VAT requirement banner.
3. The timeline issue has not been addressed.
If storage had genuinely been enabled in 2016, 2019, or 2021, the Italian VAT requirement would have appeared at those times.
It did not. The requirement appeared suddenly in April 2026, which clearly indicates a system fault.
Please explain why an Italian VAT requirement did not appear in 2016, 2019, or 2021 if those timestamps were genuine.
This inconsistency is central to the issue and has not been addressed.
4. This is a known system issue affecting multiple sellers.
There are now numerous sellers reporting the identical problem on the Amazon forums, all receiving the same incorrect “exemption” responses.
Given the above, I am requesting that this case be escalated to a senior specialist with the authority to:
review the backend FBA storage logs
confirm the system‑generated nature of the timestamps
remove the incorrect Italian VAT requirement
remove the incorrect Account Health banner
This issue cannot be resolved through the exemption process because there is no VAT obligation to exempt.
Thank you,
Martin
Manny_Amazon
Hi @Seller_Mc8V4v1DMfghJ,
Thanks for posting your inquiry. I've reviewed the details of case #12874251372 and have confirmed it is currently open with the team who is reviewing and providing updates. Please allow the team time to review this and get back to you with an update. If you see that the case resolves later and still need help, let me know here and I'll look into seeing what options exist for escalation.
Regards,
- Manny
