Session Percentage v Unit Session Percentage
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Seller_xGbawvIiJJO6X

Session Percentage v Unit Session Percentage

Hello

I did a forum search but couldn’t find this exact query.
What’s the difference between the two please?

Thanks

Rhian

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Seller_f5cnodyVjLD4S
In reply to: Seller_xGbawvIiJJO6X’s post

Hi Rhian,

• Session Percentage – this is one of the most important metrics, showing what percentage of customers who visited the ASIN detail page went on to buy the product from you. A low session percentage typically indicates a product where you are not acquiring the Buy Box or the listing information is poor.
• Unit Session Percentage – Amazon’s wording for “conversion rate”. This is one of the most crucial metrics in this report, showing how many sessions convert to customers.
Explained in full here.

sessions

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