Prime vs non prime %
Do any of you offer both prime and non prime on the same listing that could answer this. I have a private listing for my own brand items.
What percentage of customers go for the cheaper FBM option and how much cheaper do you make it.
The cost difference for me is c.50p+vat (sending item to Hermes + P&P).
Most of my items cost between £10-£20 so I think I should change to £11-£22 for prime offering. (9.99 is a strong psychological price point so I will need to test and see reaction)
6 replies
Seller_esvgLzKXw2YAl
Unless you get your seller fulfilled listing at a considerable discount and below the price of other sellers, it’s generally not worth it.
But obviously, it will depend on whether there are indeed other sellers on the listing.
I have done this in the past, but frankly, the time saved etc and better buy box visibility is worth every penny it costs.
Seller_6sxtIS0RbZ5k7
I have my own brand and sell both FBA and FBM.
There is no difference in price but I offer free postage on the FBM offering so, if someone doesn’t have Prime, they could buy from me without having to pay postage on top.
Even with that it is very rare that I get an FBM order if it is in stock FBA.
Seller_NoLYurmb006tq
I use both and it various product depending I think
