Delivery speed metrics
Was in trial for Seller Fulfilled Prime and it was working just great - other than DELIVERY SPEED METRICS which, to my understanding, is simply the VIEWS on my product page(s)?? I just can't seem to get that where they "require" it to be!
Anyone else totally confused by this metric, which apparently is so important that it counts towards your overall SFP rating?? It doesn't even matter if the Prime customer makes a purchase - but they are so focused on VIEWS.
I need all the help I can get to maintain this metric.
3 replies
Bryce_Amazon
Greetings @Seller_NGJoxFAJCtnMp,
Thanks for posting here in the forums, and I will be happy to provide you with a bit more insight on Delivery Speed metrics:
"Delivery speed is the count of Prime customer page views where your offer was featured and the customer saw an offer speed of less than or equal to (≤) 1 day or ≤ 2 days.
The page view will be counted in the ≤ 1 day threshold if the customer saw a same-day or next-day delivery promise.
The page view will be counted in the ≤ 2 days threshold if the customer saw a same-day, next-day, or two-day delivery promise.
If the customer saw a delivery promise of 3 days or more, this will be counted in the total detail page views but not considered in ≤ 1 day or ≤ 2 days. The delivery speed calculation incorporates all page views by Prime customers in the contiguous US. The only exemption to the delivery speed requirement will be page views that have promise extensions applied, which is expected to occur only during severe weather or during major events where carrier capacity is constrained."
So you're technically correct in that the metric is related to page views, but specifically it involves the speed of the delivery promise the buyer sees when they view your product.
If you'd like to break down the speed metric at an ASIN level I recommend using the Seller Fulfilled Prime speed report.
Let me know if you have any other questions!
- Bryce
