Changing Brand name through creation of new ASINs/Listings?
Hi
We recently created some listings under the Brand Name “Flow Notes”, by mistake. But when we registered as Brand Owners on Amazon, we registered under the brand called “Flow”.
As a results we are not able to connect our listings towards our new Brand Ownership.
We have tried Seller support many times to have them change the Brand Name to Flow, but they refuse to help and have told us to create new listings with the correct brand name.
How should I proceed to create new listings without breaching Amazon policies and fixing this the way Amazon support have told us to?
Options we have discussed are:
-
We create new EAN (bar code) for our products, and create brand new ASIN’s with the correct Brand name, then we send these updated products in for FBA after we created the new listings (Isn’t this a breach of policy?)
-
We delete our old listings, and try to create new listings based on the same EAN (bar code). But wouldn’t this keep the same brand and listing as the ASIN is still the same? Or is there another way we can fix this?
I really need some help on how to proceed here, step-by-step. I am using the upload template for updating of listings, so it has to be based on that.
41 replies
Seller_NR7AbZwDMu6mb
It’s virtually impossible to get a brand name changed once it has registered to a EAN/UPC - i have had some success by hounding seller support, but it has to be per ASIN so incredibly time consuming.
Seller_SLt0K04c8itt6
We have attempted this process - as we added the manufacturer name rather than the brand name. We are both the manufacturer & the Brand Owner. Amazon stated that in order for this to be changed - the listing has to be deleted - then re added as a new listing using the same ASIN number. This will update the listing details in 24 hours - but you will lose any potential sales in that period. As ASIN numbers are never deleted by the Amazon system - the Review data will always stay with the ASIN number & when the new listing appears the data will still be linked. We tried this on 1 listing which doesn’t sell very many & it did work.
Seller_SLt0K04c8itt6
Hey - Yes it worked on the product we tested
Seller_tHi6zf8gbftSd
any idea show to fix this. if the brand registered on brand registry even though they don’t sell on amazon, is this even possible? or perhaps if the brand contacted Amazon to confirm to the changes would this resolve the issue.
The replied case notes stated, they had contact the brand owner to confirm the requested changes but the question is who is the brand owner, or is this just bot drivel.
Seller_tHi6zf8gbftSd
is anyone aware if a non GS1 barcode will be accepted for adding a new product now.
Seller_tHi6zf8gbftSd
if we list the same item with a new barcode, can we use the same SKU: but will this allow us to change the brand name etc.
Seller_tRuvBEHDedp4q
SKU is your own stock code number and of no relevance to Amazon.
You can re-use SKUs but have to wait at least 24 hours after deleting a listing using it to re-use
Seller_2tS9JoYM7kRYz
As an update, we changed the GS1 barcode and made a totally new ASIN as Amazon told us to do. Reviews are forfeited but that is no big deal as we did not have that many.
Thanks again for all the great advice.
Best
Dani
Seller_tHi6zf8gbftSd
Once you register for brand registery, do you have to add the ASIN’s for your TM brand name manually within brand registery or is this done auto.
