Everybody loves a deal (and I am sure your customers will too).

I have seen a few threads in the forums asking about what Price Discounts are or how to get “strike-through pricing"?

Price Discounts are a time-bound campaign in which you can offer discounted prices on your products for up to 30 days and on a limited number of inventories. Price Discounts for products with a validated reference price will appear with a strike-through price in Search and on the Product Detail page.

The benefits of Price Discounts are:

• Set a duration - Price Discounts can run between 1 to 30 consecutive days. The discounted price will automatically go live on the Start Date and will automatically end on the End Date you specify.

• Set a budget - Budget capabilities allow you to easily offer discounted prices on a limited number of inventory that is defined by you. When creating a Price Discounts on a product, you can enter the number of units to offer at the discounted price. Once you sell through the committed units, the price will automatically revert to its regular price.

• Increase conversion - Price Discounts can help you increase conversion and sell through inventory, including inventory on seasonal products at the end of the season.

• Product discovery - Price Discounts may help drive additional customer discovery and sales, both during and after the discount has run.

• View performance - While your Price Discounts is running and after it ends, gain insight into the impact it had with access to performance metrics such as Sales, Units Sold, Glance Views, Conversion Rate, and Sell-through Rate.

To be eligible for Price Discounts, you must be a professional seller with at least a 3.5 seller feedback rating.

Your products must meet the following criteria at all times:

• Products must have at least a 3-star rating
• Products must be in new condition
• Discount must meet the following:
• At least 5% off the 30-day lowest price bought by customers
• At least 5% off the current price
• At least 5% off the reference price for products with a validated reference price. Products without a validated reference price will not display a strike-through price or savings to customers
• Adult products, restricted products, or otherwise offensive products are not allowed
• A validated reference price, in order to show a savings comparison. For more information, go to Amazon Policy on Reference Prices

Well that just about wraps up today’s discussion on Price Discounts.

If you have any questions specifically around Price Discounts please feel free to leave them in the reply section below.

Sarah.

This summary focuses on using feeds to add business pricing and quantity discounts to your existing Amazon listings.

If you want to automate business pricing across your whole catalogue with a few clicks, you can use our automated pricing rules.

Steps:

1-Download the Feed File:

• Existing Products: Use "Business price or quantity file."
• New Products: Create a listing, then use the same file to add business pricing.

2-Complete the Feed File:

• Required: Add a business price (lower than your standard price or equal if you would only like to add quantity discounts).
• Optional: Add quantity discounts using either:

*Fixed Model: Enter specific prices for each discount tier.

*Percentage Model: Enter percentage discounts based on your business price.

• Specify Quantity Tiers: Define the minimum purchase quantity for each discount.
• Specify Quantity Discounts: Enter the discounted prices (fixed model) or percentage discounts (percentage model).

3-Save and Upload the File:

• Save the completed file as a tab-delimited text file (.txt).
• Upload it through Seller Central's "Add Products via Upload" with "Price and quantity file" option.

4-Review and Confirm:

• Download the "Uploaded report" to check for errors.
• After about an hour, your business prices and quantity discounts should be reflected in "Manage Inventory."

Additional Notes:

• This does not change or replace your existing offer; it adds business prices or quantity discounts to your existing offers. Your standard (B2C) price stays the same.
• FBA sellers leave quantity and lead-time-to-ship columns blank.
• Use the correct decimal separator for your marketplace (". for UK, "," for others).

For detailed instructions and additional options, refer to the full guidance.