Buy Box Lost for ~50 Days Despite Good Account Health – We're Seeking Clarification
Hello,
We're seeking guidance regarding a Buy Box issue that has persisted for approximately 50 days.
Our seller account is in good standing:
*Account Health is healthy
*No order defects or policy violations
*No negative or recent customer feedback
*Consistent fulfillment performance
*Competitive pricing (often among the lowest offers)
Despite this, our ASINs lost the Buy Box around 50 days ago and it has not returned since. There was no warning, notification, or visible metric change that could explain this situation.
Is there any recommended action or escalation path to re-evaluate Buy Box eligibility?
Any insights from experienced sellers or Amazon moderators would be greatly appreciated.
Thank you in advance for your support.
Gisi Global eCommerce
Buy Box Lost for ~50 Days Despite Good Account Health – We're Seeking Clarification
Hello,
We're seeking guidance regarding a Buy Box issue that has persisted for approximately 50 days.
Our seller account is in good standing:
*Account Health is healthy
*No order defects or policy violations
*No negative or recent customer feedback
*Consistent fulfillment performance
*Competitive pricing (often among the lowest offers)
Despite this, our ASINs lost the Buy Box around 50 days ago and it has not returned since. There was no warning, notification, or visible metric change that could explain this situation.
Is there any recommended action or escalation path to re-evaluate Buy Box eligibility?
Any insights from experienced sellers or Amazon moderators would be greatly appreciated.
Thank you in advance for your support.
Gisi Global eCommerce
4 replies
Seller_k2X0L9mVRT0pW
have you checked your OTD rate - has to be above 90% (maybe more)
Seller_5TMWEuyUzm4JC
Thank you for pointing this out, you are absolutely right.
After reviewing our metrics, we identified that our On-Time Delivery Rate (OTDR) over the last 30 days is currently low (50%), primarily due to a very small number of tracked shipments, where even one late delivery had a disproportionate impact on the metric. We'll take corrective actions
Thank you again for the helpful insight.
Kai_Amazon
Hi @Seller_5TMWEuyUzm4JC,
Thank you for reaching out to us. I'm glad you identified the root cause.
Help pages that may assist you:
Please feel free to reach out if you need further assistance.
Best,
Kai
Seller_8juBc2rMZBARd
Worth noting that OTDR is based on number of units sent NOT number of orders.
For example, if you receive one order for 9 items and then 9 orders for one item each, the order for 10 items goes late but all 9 of your other orders get there on time, your OTDR will be 50% (9/18) not 90% (9/10).