Transperency Code Request
Hello,
My listing got deactivated due to the Transparency code requirement that was later enrolled by the brand owner while I still have FBA inventory.
I am currently unable to obtain Transparency codes from my supplier for which Amazon ungated the brand initially.
My last FBA shipment was delivered on February 26, and I received the notification on March 3 stating that the Transparency code requirement would be enforced starting April 2.
Is there a way I can activate the current FBA inventory while I work with my supplier to obtain the required Transparency codes for future shipments?
Thank you
Transperency Code Request
Hello,
My listing got deactivated due to the Transparency code requirement that was later enrolled by the brand owner while I still have FBA inventory.
I am currently unable to obtain Transparency codes from my supplier for which Amazon ungated the brand initially.
My last FBA shipment was delivered on February 26, and I received the notification on March 3 stating that the Transparency code requirement would be enforced starting April 2.
Is there a way I can activate the current FBA inventory while I work with my supplier to obtain the required Transparency codes for future shipments?
Thank you
9 replies
Seller_kSZCywEhJQQ8J
From what I’ve seen in similar forum threads, this usually does not end with Amazon reactivating old FBA units once the brand has enrolled the ASIN into Transparency.
The main pattern seems to be:
- if the brand switched Transparency on after stock was already sent in, Amazon may still block the listing
- old units without valid Transparency codes usually are not treated as sellable just because they arrived before enforcement
- sellers often end up needing either brand/supplier support for valid codes, or a removal order for the affected FBA inventory
So I would suggest:
1. Open a case and ask Amazon very clearly whether the current FBA units can be grandfathered because shipment was delivered before the enforcement date.
2. At the same time, contact the brand owner or authorised supplier and ask whether they can issue Transparency support for the units already in FBA.
3. Prepare for the possibility that Amazon will not reactivate those units and will require removal instead.
Sadly, forum history suggests this is more of a policy lock than a simple listing bug.
Seller_kSZCywEhJQQ8J
This case may be worth moderator clarification because it raises a broader system/policy question, not just an individual seller problem.
The seller’s FBA shipment was delivered on 26 February, the notification was received on 3 March, and enforcement was stated to begin on 2 April. The unclear part is whether inventory already received before the enforcement date can remain active, or whether Amazon’s system will still block those units once the brand enrolls in Transparency.
If existing FBA stock must always be removed in this situation, even when it was sent in before enforcement started, it would help sellers if that is clearly confirmed. If not, then this kind of case may need internal review.
Would a moderator be able to clarify whether pre-enforcement FBA inventory can ever be grandfathered in these Transparency cases, or whether removal is always required?
Dougal_Amazon
Hello @Seller_Nrktzp6e8oQaT,
You can find the full Transparency integration process on the Get started with Transparency guide. For the situation you described here, jump to "Step 4: Operational Performance Review," on page 13. This section describes the OPR process and timeframes allotted to sell through current inventory.
The decision to enroll in Transparency is the Brand Owners and it is them who will allow the generation of codes for you.
Please let me know if you have any additional questions.
Seller_K8edOfPu9HEmN
Transparency! From Amazon the masters of opaqueness, you couldn't make it up.
