2025 updates to Europe referral and Fulfilment by Amazon (FBA) fees
As we reflect on 2024 and look ahead to 2025, we want to start by thanking you for your partnership and the tremendous innovation and customer benefit that we have delivered together. In addition to many innovations in the customer shopping experience, we maintained lower fulfilment fees for all low-priced products, lowered referral fees for low-priced clothing items, and invested heavily in our supply chain services, improved placement and forecasting, and more efficient operations. As a result, we saw better in-stock levels, more products placed closer to customers, and the fastest Prime shipping speeds to date.
Our partnership over the last year was key to driving record-breaking sales for independent sellers in Amazon’s stores, with even more sellers growing their sales year-over-year.
In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.
While inflation continues to impact our expenses, we have continued to make significant progress in lowering our costs to serve by driving innovation, improving efficiency, and removing defects.
As a result, we will not increase or will lower FBA fulfilment fees for parcels, and we will lower the minimum referral fee for special oversize items. We will also provide additional benefits to support new selection growth. Following your feedback, we will simplify the rate card structure for oversized items, and reduce fees for standard oversize items on average. Over the coming weeks and into 2025, we will continue to invest in our fee-related product experiences — including improving your fee calculators and fee preview tools, so that you can more easily understand and optimize your business.
FBA fulfilment fee and tier changes, effective February 1, 2025
- We will lower the average FBA fulfilment fees for parcel and oversize tiers in our United Kingdom, Germany, France, Italy and Spain stores.
- We will simplify our oversize rates by reducing product tier weight-size bands from 28 to 17, and introducing a base rate with incremental per kg flat rates.
- We will adjust FBA fulfilment fees for envelopes and low-price FBA in our United Kingdom, Germany, France, Italy and Spain stores, and all FBA fulfilment fees in our Netherlands, Sweden and Belgium stores, to align with our costs.
- We will create a new small envelope size tier based on weight to reduce variation and make fees more predictable.
Other fee changes, effective February 1, 2025
- We will lower the minimum referral fee for heavy non-sortable items sold through FBA from £25/€25 to £20/€20.
- We will make updates to better align fees with our operational costs for the monthly storage fee, storage utilisation surcharge, low-inventory cost coverage (Pan-EU) fee, Pan-EU FBA oversize surcharge, preparation fees, and return-to-seller order, disposal and liquidation processing fees across all our stores in Europe.
- We will extend the aged inventory surcharge to inventory stored between 241 and 270 days across all our stores in Europe.
- We will delay the introduction of the returns processing fee for high-return-rate products to February 1, 2025.
Incentives to add certain new selection, effective January 15, 2025
We will enhance the New Seller Incentives and FBA New Selection programmes with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.
For a detailed summary of all fee changes, go to 2025 EU fee changes summary. For fee updates by type, go to 2025 EU Fulfilment by Amazon fee changes and 2025 EU storage fee changes.
We’re excited to continue providing you with a great value service and are committed to your ongoing success selling in Amazon’s store.
We appreciate your partnership and look forward to an even greater year of seller success in 2025.
27 replies
Seller_hOZNPw7G8FIjl
Great for FBA sellers - absolutely nothing for the thousands of non FBA sellers.
Thanks for nothing Amazon and a happy Christmas to you too :(
Seller_76AUwmqvSyRIM
I am sure it wasn't just me that pulled many lines out of FBA due to the ridiculously high fulfilment costs in 23 and 24. They finally realised that they got greedy so some fees have gone down.
I haven't yet looked at the changes and will reserve judgement whether I will reinstate some lines back into FBA.
Seller_UONeDoaTAlYzW
Disastrous for small envelope low cost sellers
Seller_9cePvE5bylALt
Right, so my fees are going from £1.31 to £1.87 - "To support my business?"
I guess it's time for YET ANOTHER hike in the price of my items to sustain my business... I wonder how much more your customers can take before they simply stop buying and I shut up shop? They've been surprisingly resilliant to the previous successive and massive increases that have resulted in my items doubling in price.
Seller_Nx3Da5XPngGEm
Am I reading this correctly, FBA fees are going up by approx. 50 to 60p per item for large letters? (such as small books, games and dvds?). How are FBA sellers supposed to make a reasonable profit now?
Seller_QuM1AZgzfU9x4
Interesting that when fees are dropping they are lowering, but when they are increasing they are "aligning with our costs".
Seller_5VsVlvdiDnITx
'In 2025, we want to focus on simplifying our rates and lowering your costs, while continuing to work together to delight customers and drive growth for your business.'
- All envelope fees increased, again
- Return to seller fees increased, again
- Peak season storage fees massively increased
- Low rate tier price held at £10 despite fee increases across the board
- 'Storage utilisation surcharges' added
- Returns processing fees added (at extortionate rates)
- Disposal fees increased by 20%
Seller_IC5dxZRZpcM4T
My take on this, looking at the bullet points...
FBA fulfilment fee and tier changes, effective February 1, 2025
* We will lower the average FBA fulfilment fees for parcel and oversize tiers in our United Kingdom, Germany, France, Italy and Spain stores. - "My take" - What does Average mean, is it based on size, weight, volume, or some other magical number?
We will simplify our oversize rates by reducing product tier weight-size bands from 28 to 17, and introducing a base rate with incremental per kg flat rates. - "My take" - a reduction of weight bands is going to push the price up of some items that were previously in a lower band, which when you have a very light and cheap item which happens to be quite large has a very low actual weight but a huge dimensional weight and is therefore charged a ridiculous amount
We will adjust FBA fulfilment fees for envelopes and low-price FBA in our United Kingdom, Germany, France, Italy and Spain stores, and all FBA fulfilment fees in our Netherlands, Sweden and Belgium stores, to align with our costs. - "My take" - Upwards in excess of inflation no doubt
We will create a new small envelope size tier based on weight to reduce variation and make fees more predictable. - "My take" - Upwards in excess of inflation no doubt.
"How to sell a benefit that is very likely to be the opposite. I will wait to see the actual rate card when it finally arrives."
Seller_CBHtVKd9z5SFZ
Why not increase the Low-Price FBA rate tier price held at £10 despite fee increases across the board??!! Especially not good if you mainly sell in letter/large letter size! It is almost impossible to stay profitable with fulfilment costs constantly increasing and the tiers sat constantly at £10!
