Hello forum community and moderators,

We are a UK-only seller facing imminent account deactivation due to an Italian VAT compliance flag that should not apply to our account. We have raised this through every available channel -Seller Support cases, written appeals, and direct calls with the Account Health team - yet the flag remains and our cases have not been resolved.

Key confirmed facts:

• We are a UK-registered business selling exclusively on Amazon.co.uk
• We hold no inventory in Italy or any EU fulfilment centre - confirmed by Seller Support
• We have no trading activity on Amazon.it - confirmed by Seller Support
• We have no legal obligation under UK or EU law to register for Italian VAT or exemption certificate
• The Account Health team, on multiple calls, agreed this requirement does not apply to us
• Seller Support has also aligned with our position - yet the flag has not been removed

Despite Amazon's own Seller Support and Account Health team verbally confirming that this Italian VAT requirement does not apply to our account, none of the cases we have raised have resulted in the flag being removed. The responses received have not resolved our problem.

One seller support agent explicitly told us - case id 12599640312

"However, I must inform you that once the VAT number information requirement is triggered by our system, it cannot be reverted. These notifications are generated because our system has detected activity that requires adherence to the relevant tax legislation. According to our policy on European VAT registration requirements ( https://sellercentral-europe.amazon.com/help/hub/reference/GTQ23HPXBQK563WS ), when you receive such a notification, you must provide the relevant country VAT registration number or demonstrate compliance with local tax requirements"

Rephrasing it as "this flag was triggered by Amazon's own system, and that we must now provide either an Italian VAT certificate or an exemption certificate - despite us having no legal obligation to register for either. Amazon's system has created a compliance requirement for our account that does not exist in law, and no one within the support structure has been able to override it."

Case IDs

12575326202

12573037202

12572894592

12550291842

12441266872

12418406892

12393309582

12385348952

12384875802

12352171362

This is not a case of a seller avoiding compliance. Every Amazon team we have spoken to has agreed the requirement does not apply to us. The problem is that the system flag cannot be cleared through normal support channels, and our account faces deactivation as a result. We have submitted multiple appeals but receive utter rejection on all.

We urgently need someone with the authority to override this system-generated flag. We are requesting that a forum moderator or Amazon staff member escalate this to the appropriate internal team immediately.

Has anyone in the community experienced a similar system-triggered flag and found a resolution? Any guidance or moderator intervention would be greatly appreciated.