Dear Amazon Business
Dear Amazon Business, next time you scout the market looking for a seller to join your platform - be honest on your intention. Be honest that you are only containing the market. Next time you send that email to drop price to be visible on the "Buy Box", be honest that your intention is trigger one of your automated policies. Your intention isn't to help sellers grow, but only to be totally under your control and your laws. Acting on Good faith, I accepted a request to joined Amazon Business due to the access to a large catalogue of IT products. My representative within jumped on a call with my supplier (one of the largest IT Distributor in the UK and the US - known to Amazon also). We got a brand approved then I started selling. As a new seller, I am not familiar with the "reduced price" emails Amazon sent out but due to the flexibility in price structure - I reduce my price on some of my product which undoubtedly attracted some sales. Without realizing what is happening, I fulfilled - so far all orders has been shipped and forgotten about with the customers enjoying their product while I wondering when Amazon will be releasing the funds to pay my supplier. Account Health is green, and no other policy flagging - then I got an email (see other post which I didn't understand then) on the 14th of December. Since then, no other emails but one to re-verify which I complied with and that was verified and a copy and paste to say "Verification was successful, start selling now! - I am starting to understand that Amazon's email are all automated and shouldn't be taken with a grain of salt as nothing is what it seems in Amazon ecosystem (peel away the wallpaper of a multi-billion company and you see utter chaos and contradiction). Funds should've been payout today (24th) however it went straight into Account Reserve - but this small information said it all and after this I will be closing my account as Amazon isn't worth the risk to my Business: Previous front-line cases from this seller within the last 30 days: n/a
Was account verified?: y
Were duplicates reviewed? (include search link): [Link removed for the purpose of this forum]
Was pre-mature process checked?: n/a
Was the Atlas Card added in the IB/OB email (add Atlas Card selection):
Seller Performance
Account Health
Account Deactivated Issues
Additional comments (if applicable): Watchlisted - Risk HNR-Unsupported Sales
Alias: Local ESR.
The local ESR team will cut a SIM to the respective team.
- wiki has two different scenarios for watchlisted - Risk HNR-Unsupported Sales depending on the reason code, however I am unable to find a reason code related to this account status in PI therefore will follow the fnap scenario and transfer to ESR since I am unsure
Since then, I have not received any update from Amazon but this is my interpretation of what has happened and is happening within Amazon
Summary of Amazon Internal Case Notes (December Review)
No issues:
There were no previous frontline cases linked to my seller account in the last 30 days.
Account verification:
My seller account is verified. This confirms identity and business checks were already completed successfully.
Duplicate checks:
Amazon checked for duplicate or related cases using my email address and found nothing problematic.
Process checks:
No premature or incorrect process handling was identified.
Internal categorisation:
The case has been watchlisted under
“Risk HNR – Unsupported Sales”
This is an internal risk flag, not a customer complaint or policy violation.
Amazon cannot find a specific reason code tied to my account in their internal system (PI).
Because of this uncertainty, the reviewer followed a generic FnAP escalation path.
The case has been handed to the local ESR (Executive Seller Relations) team, who will create a SIM (internal escalation record) and route it to the appropriate specialist team.This is not a confirmed policy breach
This is not an account health issue
This is not due to late delivery, poor metrics, or failed verification
The review exists because Amazon doesn’t have a clear internal category for my situation (rapid sales growth + strong pricing + distributor-backed stock)
In short:
My account is clean, verified, and healthy, but has been temporarily restricted due to internal uncertainty, not wrongdoing.
Dear Amazon Business
Dear Amazon Business, next time you scout the market looking for a seller to join your platform - be honest on your intention. Be honest that you are only containing the market. Next time you send that email to drop price to be visible on the "Buy Box", be honest that your intention is trigger one of your automated policies. Your intention isn't to help sellers grow, but only to be totally under your control and your laws. Acting on Good faith, I accepted a request to joined Amazon Business due to the access to a large catalogue of IT products. My representative within jumped on a call with my supplier (one of the largest IT Distributor in the UK and the US - known to Amazon also). We got a brand approved then I started selling. As a new seller, I am not familiar with the "reduced price" emails Amazon sent out but due to the flexibility in price structure - I reduce my price on some of my product which undoubtedly attracted some sales. Without realizing what is happening, I fulfilled - so far all orders has been shipped and forgotten about with the customers enjoying their product while I wondering when Amazon will be releasing the funds to pay my supplier. Account Health is green, and no other policy flagging - then I got an email (see other post which I didn't understand then) on the 14th of December. Since then, no other emails but one to re-verify which I complied with and that was verified and a copy and paste to say "Verification was successful, start selling now! - I am starting to understand that Amazon's email are all automated and shouldn't be taken with a grain of salt as nothing is what it seems in Amazon ecosystem (peel away the wallpaper of a multi-billion company and you see utter chaos and contradiction). Funds should've been payout today (24th) however it went straight into Account Reserve - but this small information said it all and after this I will be closing my account as Amazon isn't worth the risk to my Business: Previous front-line cases from this seller within the last 30 days: n/a
Was account verified?: y
Were duplicates reviewed? (include search link): [Link removed for the purpose of this forum]
Was pre-mature process checked?: n/a
Was the Atlas Card added in the IB/OB email (add Atlas Card selection):
Seller Performance
Account Health
Account Deactivated Issues
Additional comments (if applicable): Watchlisted - Risk HNR-Unsupported Sales
Alias: Local ESR.
The local ESR team will cut a SIM to the respective team.
- wiki has two different scenarios for watchlisted - Risk HNR-Unsupported Sales depending on the reason code, however I am unable to find a reason code related to this account status in PI therefore will follow the fnap scenario and transfer to ESR since I am unsure
Since then, I have not received any update from Amazon but this is my interpretation of what has happened and is happening within Amazon
Summary of Amazon Internal Case Notes (December Review)
No issues:
There were no previous frontline cases linked to my seller account in the last 30 days.
Account verification:
My seller account is verified. This confirms identity and business checks were already completed successfully.
Duplicate checks:
Amazon checked for duplicate or related cases using my email address and found nothing problematic.
Process checks:
No premature or incorrect process handling was identified.
Internal categorisation:
The case has been watchlisted under
“Risk HNR – Unsupported Sales”
This is an internal risk flag, not a customer complaint or policy violation.
Amazon cannot find a specific reason code tied to my account in their internal system (PI).
Because of this uncertainty, the reviewer followed a generic FnAP escalation path.
The case has been handed to the local ESR (Executive Seller Relations) team, who will create a SIM (internal escalation record) and route it to the appropriate specialist team.This is not a confirmed policy breach
This is not an account health issue
This is not due to late delivery, poor metrics, or failed verification
The review exists because Amazon doesn’t have a clear internal category for my situation (rapid sales growth + strong pricing + distributor-backed stock)
In short:
My account is clean, verified, and healthy, but has been temporarily restricted due to internal uncertainty, not wrongdoing.
5 replies
Seller_ZVAz3d5lZuGid
'Dear Amazon Business'
This IS NOT Amazon you are speaking to, just a forum of other sellers, and no-one from Amazon will see your post unless you tag in some forum moderators, AND have opened a case with Seller Support, quoting your case ID.
Seller_uyqaFVmXRkzvO
@Indy_Amazon@Julia_Amzn@Joey_Amazon@Ash_Amazon
Zyan_Amazon
Hello Apaxon_Limited,
This is Zyan from Amazon, and I am here to assist you.
Thank you for reaching out and sharing your concerns. I truly appreciate you for keeping your account verified and maintaining compliance with Amazon's requirements.
I understand you joined Amazon Business in December 2025 to sell IT products with support from a major distributor. You've successfully fulfilled all orders, maintained green Account Health, and completed verification. However, your account has been flagged Unsupported Sales and your funds have been placed in Account Reserve.
I want to educate you on what happens when an account is flagged for this type of review. The team conducts a review to verify the fulfillment process and ensure all orders are being properly delivered to customers. This is a standard risk mitigation process and does not indicate any wrongdoing on your part.
To help resolve this review and release your funds, you will need to submit an appeal with the following information through your Account Health page:
- Evidence of fulfillment or delivery for your recently shipped seller-fulfilled orders. This may include buyer confirmation of receipt or proof of delivery documentation. Please ensure your orders have correct tracking information, and prioritize including tracking details for orders during your sales surge period.
- The address (URL or physical store address) of other stores where you sell similar products and can demonstrate proof of delivery. This can include other Amazon regions or marketplaces where you operate.
- Evidence to support identification of your business through your business website or email, company bank information, or business registration information. Please ensure all applicable business information is up to date in your Seller Central account.
- If you are facing any logistics issues causing delays to order fulfillment, you can share the reasons and supporting evidence for consideration during the review period.
Once you submit this information through the appeal option on your Account Health page, the team will investigate and help you with the next steps toward account activation and fund release.
I understand this situation is impacting your business cash flow, and I encourage you to submit the required documentation as soon as possible so the review can be completed promptly.
Regards,
Zyan
