Any experienced folks who would know if this is against T&C's?
Hey seller forums, I’ve sold thousands of products and barely get any reviews. I wanted to know if the following is against T&C’s.
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I wanted to know firstly, is it against Amazon’s T&C’s to have a third-party software which will send an email to a customer asking for feedback? I am aware Amazon already does this, however, it doesn’t seem to do much.
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If third-party software is against T&C’s, is there a way to provide limited access to a PA who will manually go through every order and send the email?
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Is it against Amazon’s T&C’s to offer every customer 1 week to claim a freebie. (Ofcourse no mention of leaving a review in that email). But to then follow-up with another email a few days later asking for their honest feedback of our product?
I appreciate your time to respond to my questions, have an awesome day!
14 replies
Seller_lljyzgTxr5fgI
The phrase, “sailing close to the wind” springs to mind. Amazon do not want sellers to contact customers at all unless it is about something specific like a return. I would steer well clear of the suggestions you mention.
Seller_qZO3ZCjoBXEeL
1 and 2 possible but carry risk. 3 totally will get you suspended.
Soliciting reviews is a fine line. It is easy for Amazon to see It as manipulation because it is so subjective.
Seller_hC0hNVDuILaKO
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Seller_KKcTTZzy6Jd6Q
To add to this:
Amazon recently added a “request a review” button on the order details page for any given order.
clicking it will send an email to the customer requesting a review, you have no control over the wording/etc. of this email and as such it is guaranteed to comply entirely with Amazon’s policies.
In addition it doesn’t send the email if the customer has already received one to prevent spam.
The system indicates it will send both “product and seller reviews” (I guess they mean a review and feedback?) request.
Might be worth trying this before you start going for the grey-area approaches.
Seller_l78koE9kGCu59
Feedback on Amazon is history. A thing of the past. At best around 1-3% convert but that is rearly good these days. Totally different to “the other place” - which still is wayyyy down on what we’re all used to.
Also unklike the other site - an infinate amount of positives don’t help your negative number. It’s totaly down to % sales. So if you sold 99 items and 95 left positive feedback but 2 left a negative - then your account would still be at risk.
Seller_Sp0MDHOM1olT2
I’m assuming where you say feedback, you mean product reviews as opposed to seller feedback.
Using software to ask for reviews via email and using inserts in packaging is fine and currently allowed but there are a lot of rules around it and you need to really be careful.
A few that spring to mind (and it’s probably not just limited to just these)
- You can’t ask for a positive review, you can only ask for a review.
This includes the common, but against ToS “Unhappy?Contact us! Happy?
Leave a review”
- I think you can only ask by email once (don’t send more than one request
- You can’t offer any form of incentive. So no money back or free gifts in exchange for reviews.
Tons and tons of people ignore these rules and get away with it. It seems rife amongst Chinese sellers. I imagine they have several back up accounts though.
I ask for reviews but stick well within the rules as it’s not worth getting your account suspended.
I don’t understand the point in you suggested freebie email if it’s not linked to a review (which would make it against ToS).
What is the benefit in offering the freebie? Just to warm them up so to speak? I guess I’d be more likely to leave a review if I’d be given a freebie. Don’t think it’d count as an incentive if it’s not linked to the review.
Not sure if it’s allowed but if they have to email you or follow you on facebook or anything then it’s against ToS. Only way I can think of it being within rules is if you have the freebie on Amazon and include a 100% off coupon code.
I’d be really careful around that. Maybe better to put the freebie in the package. I get haribos and love hearts from a couple of sellers and while it’s cheap and of no value it makes me smile so I suppose it might increase review rates slightly?
Seller_xUKHc5xSYJmI4
This is Policy
Misuse of ratings, feedback or reviews:
Any attempt to manipulate ratings, feedback, or reviews is prohibited.
· Ratings and feedback: Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You cannot post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, but you may not pay or offer any incentive to a buyer for either providing or removing feedback. In addition, it is strictly prohibited to post ratings and feedbacks by spoofing or for commercial purpose.
· Reviews: Reviews are important to the Amazon Marketplace, providing a forum for positive or negative feedback about product and service details and reviewer’s experiences. You should not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you should not provide compensation for a review (including free or discounted products). Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You should not ask buyers to modify or remove reviews.
Direct email addresses:
Buyers and sellers can communicate with one another via the Buyer-Seller Messaging Service, which assigns unique Amazon-generated email addresses to both parties. Sellers are prohibited from providing or soliciting direct, non-Amazon-generated email addresses on the Amazon website or in correspondence through the Buyer-Seller Messaging Service.
Seller_gIYJU8yUPdsJn
You can use software to request feedback and you should be safe as long as you only send one email and one only. Make sure your third party software is set up correctly to only send one as we got in trouble because the software “updated” our campaign without asking and started sending a follow up. If you make sure only one email is sent and you DO NOT use the [Important] subject line option to force these through to buyers who have opted out you shouldn’t be violating any policy. Unfortunately any buyers who have opted out cannot be contacted for this purpose. We have found this service has had a good effect on our positive feedback.
I would advise against using the software to request reviews. The policy itself states that this should be just as permitted as requesting feedback but Amazon are monitoring and enforcing the review requests much more stringently. In the above example we received a temporary (approx 14 day) restriction on buyer-seller messaging. Luckily we never had any kind of review request set up via the third party service but if we had Amazon indicated this would have caused our account to be suspended. A lot of sellers did receive a suspension for this. We think it’s because there are so many bad actors manipulating the review system as compared to the feedback process. So, review requests are permitted but likely to be a double edged sword and a bit of a gamble.
To reiterate, if you do decide to do this make sure you don’t use [Important] in the subject line of your email.
As many other sellers have already advised, never ever offer a freebie for any reason especially prior to requesting a review or feedback. One report to Amazon and you’re likely toast!
Seller_0guzAqgkNn0iH
Feedback is almost a thing of the past on Amazon. Five to ten years ago, I used to get about 20% of buyers leaving feedback. Now it’s almost nobody. Doesn’t help small sellers like me.