Access up to £44,000 in incentives to grow to our newest EU stores
If you’re a brand owner, you can now qualify for up to £44,000 in incentives when you launch your business in the Netherlands, Sweden, Poland, Belgium or Ireland.
With New Seller Incentives, you can earn up to £44,000 through a 10% referral fee discount on your first £40,000 in eligible sales, followed by a 5% referral fee discount on your next £800,000 in eligible sales. Benefits are automatically applied when you meet the requirements.
To qualify, you must meet the following requirements:
- Be new to selling in our Netherlands, Sweden, Poland, Belgium and Ireland stores.
- Enrol in Amazon Brand Registry within six months of listing your first product on or after October 23, 2025.
- Be the first owner of your brand in our Netherlands, Sweden, Poland, Belgium or Ireland stores with a brand representative role assigned to the brand.
For more information, go to New Seller Incentives.
Access up to £44,000 in incentives to grow to our newest EU stores
If you’re a brand owner, you can now qualify for up to £44,000 in incentives when you launch your business in the Netherlands, Sweden, Poland, Belgium or Ireland.
With New Seller Incentives, you can earn up to £44,000 through a 10% referral fee discount on your first £40,000 in eligible sales, followed by a 5% referral fee discount on your next £800,000 in eligible sales. Benefits are automatically applied when you meet the requirements.
To qualify, you must meet the following requirements:
- Be new to selling in our Netherlands, Sweden, Poland, Belgium and Ireland stores.
- Enrol in Amazon Brand Registry within six months of listing your first product on or after October 23, 2025.
- Be the first owner of your brand in our Netherlands, Sweden, Poland, Belgium or Ireland stores with a brand representative role assigned to the brand.
For more information, go to New Seller Incentives.
2 replies
Seller_DxgL2Q0SVNpDs
Considering selling on those marketplaces for the first time. We've had our brand registered for a while in the UK though. Do we still qualify? thanks
Seller_iF3I7lp82W1Zf
My brand is already registered in the United States, and I am enrolled in Amazon Brand Registry across all EU stores. However, I have not yet listed or sold any products in the Netherlands, Sweden, Poland, or Ireland marketplaces.
Could you please confirm whether I am still eligible for the New Seller Incentives in these stores, given that I am brand registered but new to selling in those marketplaces?
I appreciate your clarification.
