Sales gone to from not great to stopped altogether
Anyone else’s sales really died in the last few weeks. I seemed to be doing okay (Ive never sold a huge amount, not sure why) and then suddenly nothing its like im not being seen anymore. Even my FBA seems to have stopped.
I have been changing my titles (to try and increase sales) and increasing the amount of words in them (keeping to around 150) just wondering if that can cause a problem and Amazon needs to catch up again.
Can someone do a check on a listing and tell me there is something im doing wrong please.
Seller_0Amk0hnQkPWMH
technically yes …
57 replies
Seller_EOmLRMFX8Oo9x
If you post a couple of your ASIN’s other sellers will be able to have a look at those listings.
Have you checked you holiday settings, some sellers have occasionally mentioned these have been turned on without their knowledge
Seller_gOlDFgS5Li5Jc
i would and like alison (penelope pitstop) quite rightly says as a buyer longer titles put me off
just make sure all the relevant info about the product is present
Seller_ajSDUSZB9lBAm
Thank you, ill see if the sales pick up again with the shorter titles.
Seller_EOmLRMFX8Oo9x
If that is something I’m interested in and I like the look of the item in the main picture then I would then look at the details
Seller_gOlDFgS5Li5Jc
yeah not a magic bullet but may help a little and dont forget bullet points anything that can relay vital info to a potential customer as fast as possible in this million mile an hour world we live in
Seller_0Amk0hnQkPWMH
Perfect, IMO, has all you need to know at first glance.
From Amazon’s jewellery style guidelines, the title format is as follows: [Brand] + [Metal] + [Stone] + [Stone Size] + [Product Description] + [Defining Features]
For example
Hot Diamonds 9ct Yellow Gold 10pt Diamond 3-Stone Ring
9ct White Gold Amethyst and Diamond Bracelet
Sterling Silver Diamond Set Round Stud Earrings
And they say keep the title short and concise, up to a max of 200 characters
Hope that helps 
Seller_ajSDUSZB9lBAm
So technically i should be putting the metal first. so like “Gold Plated Emerald Green Crystal Adjustable Ring”?
Seller_0Amk0hnQkPWMH
technically yes …
Seller_gOlDFgS5Li5Jc
technically but would it make much difference who knows but yes i would stick to the format
Seller_0Amk0hnQkPWMH
I have just checked the jewellery style guidelines (updated April 2020) and the max characters is 150 for product title, not 200, sorry for my mistake
Seller_ajSDUSZB9lBAm
Thank you, looks like i have some work to do on my titles 382 products, so will take a little while but if it helps with sales its worth it, thanks for your help, much appreciated. Lynn
Seller_ajSDUSZB9lBAm
Thank you for all your help, fingers crossed the sales improve with the title improvement
Seller_esvgLzKXw2YAl
Your listings look fine generally.
I see that a few have reasonable ranks, up into the 15000’s on handmade.
However, I have no idea what those kind of ranks should be selling at.
But I would imagine that Jewellery industry wide, would be seeing a slump currently.
Why spend on jewellery if your not going out?
If your looking for sales, maybe think along the lines of a more FMCG type product, just to keep things turning over.
Otherwise your only real alternative, is to hit the adverts. Which I think wouldn’t help a great deal, whilst we are still in lockdown.
Seller_ndIou4Xj6ndbk
Yes, I’ve found the same. Was ticking along nicely, then last week just dropped off completely.
Seller_n33KwLeg9XOvi
Valentines Day is over - the next big Day is Mother Day then Easter
Seller_8QeaC28IbY8uv
Hi, I have also noticed that sales have dropped dramatically in the last 3-4 weeks. I don’t have an explanation.
Seller_DQUCTWPjSm8fp
I think that people are losing faith with Amazon and similar sites. There seem to be an increasing number of lost items, and prices seem to have risen dramatically since the pandemic started. Some people may also be concerned about items being delivered that could carry the virus. I’m not sure how changing your wording could affect sales.
