I’m struggling to really understand attribution for Product campaigns.
Say I click on one of your Ads and then purchase a different product. Let’s say I then purchase a different product to the one I clicked on.
Will it count towards a sale?
Here are more use cases:
I think Amazon is cultivating a certain ambiguity in the wording here https://advertising.amazon.co.uk/help/ref=ams_head_help?entityId=ENTITY1TXBDKUIP7YR3#GX7KDKHMWQYMJ385
In a nutshell, does the advertised and clicked product have to be in the order, alone or alongside others, or not, for the order to be attributed to the click?
Kind regards
sorry i maybe answering a question you haven’t asked but as its pay per click, it doesn’t matter if any item is purchased or not
If a customer click sponsored product X by Campaign X (which is sponsoring product X) but then goes to another webpage and purchases product Y (another product of the same brand of X) then sales are attributed to campaign X.
You may have another campaign sponsoring only Y but in this case sales are attributed to source campaign X.