What does the buy box percentage ACTUALLY mean?

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Seller_Z6421jKwGYlop

What does the buy box percentage ACTUALLY mean?

Apparently I have 2% buy box but I only have 12 listings. If this is correct, I have the buy box on 0.24 of my listings… What does the percentage actually mean?

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5 replies
Tags:Buy Box, Listings
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Seller_f5cnodyVjLD4S
Most helpful replyThis reply was marked most helpful by the original poster.

Hi,
The Featured Offer (Buy Box) percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see ‘—‘ if Amazon are unable to calculate your Featured Offer percentage.

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Seller_7VbclcPFFRTnc

Ah the million dollar question !
We have nearly a thousand listings and have never had more that about 13% buy box and sell quite happily everyday

10
user profile
Seller_f5cnodyVjLD4S
Most helpful replyThis reply was marked most helpful by the original poster.

Hi,
The Featured Offer (Buy Box) percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see ‘—‘ if Amazon are unable to calculate your Featured Offer percentage.

20
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Seller_gOlDFgS5Li5Jc

we average between 2-5% buy box percentage but do very well from amazon

10
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