What does the buy box percentage ACTUALLY mean?
Apparently I have 2% buy box but I only have 12 listings. If this is correct, I have the buy box on 0.24 of my listings… What does the percentage actually mean?
Seller_f5cnodyVjLD4S
Hi,
The Featured Offer (Buy Box) percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see ‘—‘ if Amazon are unable to calculate your Featured Offer percentage.
5 replies
Seller_7VbclcPFFRTnc
Ah the million dollar question !
We have nearly a thousand listings and have never had more that about 13% buy box and sell quite happily everyday
Seller_f5cnodyVjLD4S
Hi,
The Featured Offer (Buy Box) percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see ‘—‘ if Amazon are unable to calculate your Featured Offer percentage.
Seller_gOlDFgS5Li5Jc
we average between 2-5% buy box percentage but do very well from amazon
