It seems this is an issue a lot of people have.

Recently we got a notification in Account Health that Amazon has received a notice that HMRC has determined that we are not UK Based company. We are a UK registered company and registered to pay VAT so we are not sure how this has come about. All our business operations is in the UK, where our office and warehouse is located.

In the notification, Amazon requires a letter from HMRC to confirm that we are established in the UK for VAT Purposes, however, when we sent HMRC an email to request this they responded back with a letter to say that they can not provide this and that we should contact directly with Amazon if they have incorrectly treated our business.

As per the guidelines to submit evidence for Determination of "Establishment" for UK VAT, we have sent them additional documents but they have all not been accepted. We really dont know where to go from here.

We have seen in other threads to resolve this we would need to send an email to the managing director, register an complaint with Small Business Commissioner and send an email to an escalation team at Amazon. To be honest it does seem a lot of hoops to jump to get this resolved but we think this is the only option since we are going back and forth in circles.

Does anyone have any advice to get this resolved?

our amazon account is deactivated without any reason. We have provided all the uk director details including license, utility bills, banks statements and all uk company documents. still our appeal was rejected and account got deactivated. we even asked them not to deactivate account as we are not able to make any changes to the account due to restrictness. can anyone tag amazon team here who can look into our case. we are forced to opt for the option of non uk establishment criteria

Dear All,

I have been selling on Amazon for over 2 years, however, just very recently I was emailed by the EU Amazon team to verify establishment for VAT Purposes. My company only has one director (me) I am British national and have only sold within the UK market and I am still not yet VAT registered as I have not yet hit the threshold.

My company is UK-based however, I have registered my business address as a virtual address for correspondence purposes. All my stock is received at my personal address.

I have provided all the documentation they have asked for however, they have determined that I am a non-UK established business which means I owe VAT on all my sales from Jan 1st 2021. This will be disastrous for me/my company.

I am reaching out to ask for advice.

Would it be wise to change my registered address to my personal address?

Would it be worth registering for VAT to support my case? (I was already thinking of registering for VAT)

Thank you.