seller account has been deactivated section 3 following authenticity concerns.
Hello everyone,
I’m looking for insight from sellers who have dealt with Section 3 account deactivations following authenticity concerns.
Timeline / background:
September to November 2025: Sold a aroung 30 Units of ASIN in a high-risk branded category (luxury fragrance).
November 2025 - i revcieved a single authenticity compalint from a buyer.
November 2025 - Amazon restricted for Product Authenticity Customer Complaints and gated the brand
Dec 2025: I submiteted a Invoice for (50 units) and a matching bank statment to supplier - i sucessfully appealed the Product Authenticity Customer Complaints (Policy compliance) and i got the brand ungated again using the same docusmnts.
January 2026: i sold another 15 units (total sold 45 units) without any complaint -i recevied a section section 3 deactivation.
Amazon requested supplier documentation.
I submitted a the same supplier VAT invoice, matching bank statement, and later supplier email correspondence forwarding the invoice.
Amazon responded that the invoices could not be accepted due to verifiability concerns (not a counterfeit determination).
I replaced the files with original by getting fresh copies of the same document from the supplier, system-generated documents obtained directly from the supplier and bank and resubmitted.
Jan 2026: Amazon replied: “We do not have enough information to reactivate your account.”
No additional document types were explicitly requested beyond invoices / proof of purchase.
I now understand this may be a confidence-based Section 3 decision, rather than missing paperwork, and I have submitted a Plan of Action confirming I’ve permanently discontinued the ASIN/brand and high-risk category going forward.
My questions to the community:
In similar Section 3 cases, has anyone been reinstated without providing manufacturer or authorised distributor letters?
When Amazon says “not enough information” but does not request anything specific, is that typically a signal that the supply chain itself is unacceptable, rather than documents being incomplete?
Has anyone seen success after addressing this by eliminating future risk (e.g. removing the brand/category entirely), rather than resubmitting documents?
In your experience, is executive escalation the only remaining internal option at this stage?
I’m not disputing Amazon’s policies — just trying to understand how others have interpreted and navigated similar Section 3 outcomes.
Thanks in advance to anyone willing to share their experience.
seller account has been deactivated section 3 following authenticity concerns.
Hello everyone,
I’m looking for insight from sellers who have dealt with Section 3 account deactivations following authenticity concerns.
Timeline / background:
September to November 2025: Sold a aroung 30 Units of ASIN in a high-risk branded category (luxury fragrance).
November 2025 - i revcieved a single authenticity compalint from a buyer.
November 2025 - Amazon restricted for Product Authenticity Customer Complaints and gated the brand
Dec 2025: I submiteted a Invoice for (50 units) and a matching bank statment to supplier - i sucessfully appealed the Product Authenticity Customer Complaints (Policy compliance) and i got the brand ungated again using the same docusmnts.
January 2026: i sold another 15 units (total sold 45 units) without any complaint -i recevied a section section 3 deactivation.
Amazon requested supplier documentation.
I submitted a the same supplier VAT invoice, matching bank statement, and later supplier email correspondence forwarding the invoice.
Amazon responded that the invoices could not be accepted due to verifiability concerns (not a counterfeit determination).
I replaced the files with original by getting fresh copies of the same document from the supplier, system-generated documents obtained directly from the supplier and bank and resubmitted.
Jan 2026: Amazon replied: “We do not have enough information to reactivate your account.”
No additional document types were explicitly requested beyond invoices / proof of purchase.
I now understand this may be a confidence-based Section 3 decision, rather than missing paperwork, and I have submitted a Plan of Action confirming I’ve permanently discontinued the ASIN/brand and high-risk category going forward.
My questions to the community:
In similar Section 3 cases, has anyone been reinstated without providing manufacturer or authorised distributor letters?
When Amazon says “not enough information” but does not request anything specific, is that typically a signal that the supply chain itself is unacceptable, rather than documents being incomplete?
Has anyone seen success after addressing this by eliminating future risk (e.g. removing the brand/category entirely), rather than resubmitting documents?
In your experience, is executive escalation the only remaining internal option at this stage?
I’m not disputing Amazon’s policies — just trying to understand how others have interpreted and navigated similar Section 3 outcomes.
Thanks in advance to anyone willing to share their experience.
4 replies
Seller_fWGCZ9mAVC50j
Is this brand an Arab perfume brand? I have the exact same issue despite sourcing from there Poland Based Distrubutor in the EEA!!
Jonathan_Amazon
Hello @Daily_Basics_UK,
I'm looking for insight from sellers who have dealt with Section 3 account deactivations following authenticity concerns... When Amazon says "not enough information" but does not request anything specific, is that typically a signal that the supply chain itself is unacceptable, rather than documents being incomplete?
I apologize for the late response. This is Jonathan from Amazon and I want to provide you with some guidance based on your post.
You've clearly put significant effort into understanding your situation, and I can see you've been thorough in resubmitting documentation. Let me address your key questions based on what typically happens in these scenarios.
When Amazon responds with "not enough information" without requesting specific additional documents, this often indicates that the concern isn't about missing paperwork, but rather about the ability to verify the legitimacy of your supply chain. For luxury fragrance brands specifically, Amazon typically needs to see documentation from either the manufacturer directly or from authorized distributors who have verifiable relationships with the brand owner.
The fact that your supplier invoices worked for the initial ungating but not for the subsequent review suggests that the escalated review process requires a higher level of supply chain verification. This is common with high-risk categories like luxury beauty products, where authenticity concerns are elevated. The difference between the two reviews often comes down to the depth of verification required at each stage.
Regarding your specific questions about reinstatement without manufacturer or authorized distributor letters, the path forward typically depends on demonstrating a verifiable supply chain. This usually means providing documentation from authorized sources within the brand's distribution network. Your response confirming permanent discontinuation of the ASIN, brand, and category is a reasonable approach, as it addresses Amazon's concern about future risk.
For your account moving forward, I'd recommend focusing on these areas. First, if you plan to continue selling in similar categories, establish relationships with suppliers who can provide authorization letters or documentation showing they are authorized distributors for the brands they carry.
This documentation should be obtained before listing products. Second, for your current situation, your response confirming permanent discontinuation of the problematic brand and category demonstrates good faith and addresses the forward-looking risk concern. Make sure this commitment is clear in any communication with Amazon.
I'd like to understand your situation better to provide more specific guidance. Have you been able to contact your supplier to determine whether they are an authorized distributor for the luxury fragrance brand in question? Additionally, what other product categories do you currently sell, and have those been affected by this enforcement?
The forums community and I are here to support you. Please let us know how we can help you from this point forward.
Regards,
Jonathan.
