I honestly do not understand how this is considered normal seller support.

My Amazon UK FBA listing suddenly lost a large number of legitimate Verified Purchase reviews in a single day. The product had 33 reviews with a 4.9 rating, and overnight it dropped to 24 reviews and 4.8. Most of the removed reviews were Verified Purchase reviews from real customers, while most Vine reviews remained.

Immediately after this happened:

* CTR dropped heavily

* advertising performance collapsed

* impressions and clicks almost disappeared

* sales stopped

I contacted Seller Support to ask for a manual investigation or review synchronization check across linked ASIN records, especially because this happened shortly after Used / Used Like New offers appeared on the listing.

I was given only template responses about possible reasons reviews can disappear, but none of my actual questions were answered. I was told “this is working as per design” and then the chat was closed while I was still trying to explain the situation.

As a seller, this is extremely frustrating. Launching a product on Amazon requires a huge investment of money into inventory, PPC, branding and ranking. When legitimate reviews suddenly disappear overnight and destroy the performance of the listing, it feels like all of that investment can disappear instantly with no explanation and no real support.

CASE ID: 12560016002

12558461862