When Amazon shows a “competitive price to regain Featured Offer” that’s significantly lower than your current price, it’s usually being triggered by either historical pricing on the ASIN, an external price match, or an internal offer that was previously listed lower.

Even if no current offer exists at £1.60, the pricing system sometimes references past data or algorithmic comparisons. It doesn’t necessarily mean Amazon expects you to sell at that price permanently — it means the system has flagged a competitive threshold.

I would suggest checking:

• The ASIN’s price history (if you have access to Keepa or H10 extension)

• Whether any suppressed or inactive offers were previously listed lower

• Google Shopping results for the exact product

• Any old automated repricing rules that may have briefly dropped price

If none of that explains it, open a case specifically under Pricing → Fix High Price Error and request a manual review of the competitive price trigger, referencing the ASIN directly.

These issues are frustrating, but they’re usually data-triggered rather than random errors.