Vine Reviewers are Extremely Negative - More so than genuine customers
I have launched products with Vine and without and I have noticed that vine reviewers are so much more negative than the average customer. I have a product that i launch without vine and another seller has an identical product with 8 vines review most of them negative or 3 star. I have only 5 stars reviews from organic customers. Even though the other seller has been selling for longer than me my product is ranked higher.
I launched a dried flower product into the market and used Vine. A free recipient decided to give it 1 star as ‘she didn’t realise it was a real flower’ even though if she bothered to read the description, title or anything on the box it would have been very obvious. The review blames the product for ‘causing hayfever’ and also titles the review ‘Causes hayfever’. Surely if this brings on hayfever i people who did not already have it it should be banned, however i have never had hayfever and this product didn’t cause me to develop the condition of hayfever. It is this carelessness of picking up as many items as possible because they are free any not giving a second to read it over as a genuine customer would, that creates - bad selections. Bad selections = bad results.
People have a tendency to mark negative reviews as helpful over positive ones, marking reviews as helpful is the criteria that gets people on to vine, this creates more negative and pessimistic people on vine.
Of the 7 products i gave away on Vine only 3 left reviews (4 months have passed). They are not obliged to leave reviews. You still pay fullfilment fees and it was costing me £14 plus the cost of the product for each product sent out plus the £200 vine enrollment fee. My end result was about £-300 and 3 reviews 1 - 1 star, 1- 4star and 1- 5 Star. As this leaves me with a 3.5 start result that is considered bad. I had 500 products to start with and sales have been impossible due to this one star review - even with paid sponsored ads people just see 3.5 stars and move on. My seller rank for this product is now in the millions.
In conclusion I’d rather lose money promoting using sponsored ads than lose money on vine as the chance of a negative review are exponentially higher on vine. That is a risk that 1 review can ruin a product and cost you thousands. A warranted review i’d understand but as a person with a milk allergy i check ingredients and if i experienced lactose intolerance as a result i wouldn’t bash the product for containing milk or worse still ‘causing intolerance to milk’. I reported the review to amazon as it cannot possibly cause such a medical condition in someone who doesn’t have it, but they ignored the report. Can someone just claim ‘causes cancer’ in the same way? If anyone wants to buy 475 of a great product ruined by 1 vengeful review please let me know!
Do any of you have any experiences with vine?
3 replies
Seller_7VbclcPFFRTnc
The reviewer presumably meant ‘brings on their hayfever’ rather than causes hayfever
Unfortunately this is the risk with a programme that actively encourages reviews - any reviews, in return for a free product
Seller_6sxtIS0RbZ5k7
I’d be tempted to relist it using a different EAN.