Brand registry application - Enter 1-3 ASINs that represent your brand

Hello

I'm trying register a new brand so I can create a new listing and get the Amazon Barcode to put on the product labels for printing.

We've registered the brand with the IPO, have the contract agreement, invoices, basically everything you need. However, one of the questions under Product Information says the following below.

How can we enter 1-3 ASINs if the product is not yet on Amazon.

NOTE: We are unable to create a new listing for a product that has a brand name without it being registered first.

Do we just leave this blank? I really don't want to be rejected for this and be stuck in the horrendous Amazon seller support loop.

Product information

Enter 1-3 ASINs that represent your brand. The brand name on the application should match the brand name on the ASIN.