Hello Sellers!

Let's talk Halloween preparation - With 31 October 2025 approaching (it's a Friday this year), it's time to get your business ready for what could be a rather profitable season.

The When and Why Mark your calendars - or if you're feeling fancy, set an actual reminder:

• Peak shopping period: 2-3 weeks before Halloween
• Highest customer panic level: 48 hours before the event (we've all been there)
• Return inquiries surge: 1st November

Inventory Management: Because Crystal Balls Are Hard to Come By

• Review last year's data (much more reliable than tarot cards)
• Popular categories to consider:
• Costumes (from spooky to surprisingly inappropriate)
• Accessories (the things people buy when they've left it too late for a full costume)
• Seasonal decor (because apparently, one can never have too many plastic pumpkins)

Listing Optimization: Make Your Products Unforgettable

• Update those keywords (but perhaps avoid 'spooktacular' - we're British, after all)
• Ensure your images are clear and comprehensive
• A+ Content opportunity: Show your products in their best light (torch optional)

Pricing Strategy: Keep It Competitive

• Monitor market prices (more frequently than you check the weather forecast)
• Consider strategic promotions
• Bundle complementary items (think costume + accessories)

Fulfillment Preparation: The Less Spooky Part

• Stock up your FBA inventory
• Prepare for the "I need it tomorrow" messages
• Have your returns policy clearer than a ghost's conscience

Customer Service Essentials

• Prepare for the annual "Will this fit my child/partner/dog?" queries
• Keep size guides prominent
• Have template responses ready for common questions
• Perfect your "unfortunately..." responses for last-minute delivery requests

Would love to hear from you:

• What's your most memorable Halloween selling experience?
• Any interesting trends you've spotted in seasonal buying patterns?
• What's the strangest customer request you've received during Halloween season?

Share your insights below - bonus points for keeping it professional while making us smile. 😊 Remember: While we're having a bit of fun here, your success during seasonal peaks comes down to solid preparation and excellent execution. Let's help each other make this Halloween season less frightening for our businesses!