How do negative keywords actually work?
When shopping on Amazon we are being shown completely irrelevant items because they are sponsored so I decided to add plenty of negative keywords to prevent us having to pay for the same happening to ours.
I have been spending time seeing where our ads are being shown on product pages and we have had plenty of clicks on post boxes. We added this to our negative keywords both as a phrase and an exact match yet we are still being shown, and paying for, clicks on post boxes. We know that people who are looking for these are not really looking for our items but obviously if they are just wasting time they will click on anything. How do we prevent them being shown on product pages that are irrelevant to our shoppers?
0 replies
Seller_DFxYoLWOQaOFI
With the information you’ve supplied it’s hard to say what you should do.
If it’s an automatic campaign then I’d advise you to put the ASINS of the product pages your product is showing on into the negative exact and this will prevent your product being shown on them pages.
Could you supply more information such as campaign type and a keyword/product page example?
Seller_gnubxPFEnuoPY
It is still being shown on the ASINS that are in negative keywords so it appears that Amazon decide where they are shown and that means on all the cheap Chinese tat. Our target market probably isn’t going to be looking at items at £2.99 with free shipping.
