UK Amazon Vine – Drop in Claims & Reviews
Hi all,
We’ve been using Amazon Vine regularly in the UK and have recently noticed a significant drop in performance compared to previous launches.
Previously:
When enrolling 30 units, most would be claimed within a few days
We would typically receive a good number of reviews within 2–3 weeks
However, with our last two products:
First product: 30 units enrolled → only 4 claimed, 2 reviews received
Latest product: 2 units claimed in about 10 days → no reviews yet
Both products are in what we consider popular/active categories, so this slowdown is quite unexpected.
Given the £140 Vine fee for 30 units, this is becoming hard to justify if only a handful of units are claimed and even fewer reviews are left.
We wanted to ask:
Has anyone else in the UK (or EU) noticed a recent drop in Vine engagement or claim rates?
Are Vine Voices being more selective, or has visibility decreased?
Is it still worth enrolling 30 units, or are sellers seeing better ROI with smaller quantities now?
Would really appreciate hearing others’ recent experiences before continuing to invest at this level.
Thanks in advance.
UK Amazon Vine – Drop in Claims & Reviews
Hi all,
We’ve been using Amazon Vine regularly in the UK and have recently noticed a significant drop in performance compared to previous launches.
Previously:
When enrolling 30 units, most would be claimed within a few days
We would typically receive a good number of reviews within 2–3 weeks
However, with our last two products:
First product: 30 units enrolled → only 4 claimed, 2 reviews received
Latest product: 2 units claimed in about 10 days → no reviews yet
Both products are in what we consider popular/active categories, so this slowdown is quite unexpected.
Given the £140 Vine fee for 30 units, this is becoming hard to justify if only a handful of units are claimed and even fewer reviews are left.
We wanted to ask:
Has anyone else in the UK (or EU) noticed a recent drop in Vine engagement or claim rates?
Are Vine Voices being more selective, or has visibility decreased?
Is it still worth enrolling 30 units, or are sellers seeing better ROI with smaller quantities now?
Would really appreciate hearing others’ recent experiences before continuing to invest at this level.
Thanks in advance.
6 replies
Jameson_Amazon
Thank you for reaching out on the Seller Forums, @Seller_vxeanJigTlOr3!
While I don't have direct insights into why you may have experienced this slowdown, I did want to share a few potential reasons and tips on how you can continue maximising your Vine ROI:
- Seasonality: Claim rates can fluctuate depending on the time of year and enrolment volume
- Listing quality: Vine Voices are more likely to claim products with strong titles, images, and descriptions
- Test with fewer units: Try 10-15 units to gauge demand without overcommitting on fees
- Use the "Request a Review" button in Seller Central to encourage organic reviews alongside Vine
- Complement Vine with promotions like Vouchers or Lightning Deals to drive sales velocity and organic reviews
I hope this helps! Please let me know if you have any additional questions.
All the best,
Jameson
