Reporting advertising costs
Hi all,
We are trying to understand and amend our advertising costs as appropriate.
The summer months seem to be quite a difficult time in terms of revenue anyway, but what if we wanted to compare to a few months ago?
There seems no way to perform reporting past 90 days (ish?) ago.
Obviously we're trying to plug leaks, and optimise advertising spending - it seems to me that Amazon makes things as obscure and opaque as possible???
We've been here for a few years, and we've lasted so far, though it seems quite difficult to really understand the figures.
Can someone feed into this? What has been your approach?
Reporting advertising costs
Hi all,
We are trying to understand and amend our advertising costs as appropriate.
The summer months seem to be quite a difficult time in terms of revenue anyway, but what if we wanted to compare to a few months ago?
There seems no way to perform reporting past 90 days (ish?) ago.
Obviously we're trying to plug leaks, and optimise advertising spending - it seems to me that Amazon makes things as obscure and opaque as possible???
We've been here for a few years, and we've lasted so far, though it seems quite difficult to really understand the figures.
Can someone feed into this? What has been your approach?
2 replies
Seller_zKEt2RiaID5EU
I use Sellerboard; it eliminates all the guesswork and spreadsheets, and it is quite affordable.
Dougal_Amazon
Hello @Seller_jpC2ERU0jEkgl,
My name is Dougal from the Community Manager Team and I would be happy to assist You can schedule reports which can be downloaded and retained accordingly. Report availability also depends on the type of campaign that you’re running. Please see the Reports help page from ads which breaks down which report type can be run by Ad product.
Hope this helps and please let me know if you have any other questions.
Best, Dougal
