Why Amazon tolerates FAKE reviews?

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Seller_2IlCUQwA9vrF9

Why Amazon tolerates FAKE reviews?

I have a 1-star review from a customer who never bought my product. Basically, on the "Customer Reviews" page it is written that the review is from Not verified purchase.

I don't understand how you can rate the quality of a product without even testing it.

Of course, Seller support is useful as always. They send me to the Feedback manager to Request the removal of feedback and not address my issue which is the removal of a product review from the detail page of a product.

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9 replies
Tags:Listings, Product feedback, detail page
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Seller_ZJhFeE3tNKzfh

Because amazons logic is they are a catalogue system selling items. Those items are not just available on amazon so the customer could have bought it anywhere, but feel like they should let customers know on amazon that it is, or is not worth purchasing.

I'm not saying this is right, or wrong, but it is amazons reasoning.

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Seller_Wz6Kn4nYQTiFa

I had the same left from a competitor. You need to create a case with amazon and provide as much info and evidence as possible

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Seller_RAXEWLxQ2dbmN

This has been going on since the days when Amazon sold only books, CDs and DVDs.

I guess they assumed that reviews were for the artistic/intellectual contents of the book/film/music rather than the physical attributes or condition quality.

If it has the same title...it must be the same thing, or so their logic goes.

Hence to this day, you see reviews for, say. DVD picture quality against blu-ray versions.

Worse still, you frequently see bad reviews about poor quality Kindle versions left for paperback editions.

Amazon reviews have been a mess since the beginning.

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