Hi New Sellers!

Your first 90 days are crucial for building a strong foundation. To support you, Amazon’s New Seller Incentives (NSI) provide over £42,000 in potential benefits, including credits, discounts, and fee exemptions across key programs like Brand Registry, Fulfilment by Amazon (FBA), and Advertising.

Who’s Eligible?

• You must be a new seller on Amazon’s Professional selling plan
• Your first buyable ASIN must be listed on or after March 1, 2024 in the UK or other EU stores
• You must enroll in the relevant programs within the required timeframes

Programme Benefits

Brand Registry

• 10% bonus on the first £40,000 in branded sales, then 5% on the next £760,000 (up to £42,000 total bonus)
• £160 Amazon Vine credit – Enroll products in Vine to receive trusted customer reviews
• Must complete Brand Registry within six months of listing the first product

Fulfilment by Amazon (FBA)

• Auto-enrollment in FBA New Selection, which includes free storage, removals, and returns processing
• Exemption from storage utilisation surcharges for 12 months
• Exemption from low-inventory cost coverage fees (PANEU) for 12 months

Shipping & fulfilment credits:

• £80 credit for Amazon Partnered Carrier programme
• £160 credit for Amazon Global Logistics

Advertising

• £40 credit for Sponsored Products – Helps increase product visibility through ads
• £40 credit for Vouchers – Create compelling promotions for customers
• Must start advertising within 90 days of listing the first product

Benefit Disbursement & Important Notes

• Vine credits – Only apply 5 days after brand benefits eligibility is determined
• FBA & Shipping credits – Applied after the first shipment is received at an Amazon fulfilment centre
• Advertising credits – Appear in Campaign Manager within two weeks of eligibility confirmation
• All credits have expiration periods – unused amounts will expire if not redeemed in time

For full details on eligibility, program rules, and frequently asked questions, refer to:

📄 New Seller Incentives Eligibility Guide (PDF)

🔗 New Seller Incentives Help Page

If you have any questions, feel free to ask here. Happy sales!

Ezra