New Amazon Advertising Platform Is Buggy and Unreliable - Causing Overspend
Just a heads up regarding the new version of Amazon Ads.
They’ve switched everyone over to the updated interface, which in my experience has been far worse than the previous one. I’ve repeatedly asked support to revert me back, but they insist the new version is better for sellers.
Here’s what I’ve experienced so far:
Budget updates don’t apply – I change the budget, but it still shows the old amount and doesn’t reflect the new one.
Keyword bid updates don’t save – I try to lower bids, but changes don’t stick.
The "Portfolio" and "Country" columns are not removable, even though I don’t need them. They just take up space.
Column resizing is limited, and when I adjust the widths, they reset after every refresh.
Because of the forced columns and limited resizing, I can't even view all the data I actually need on the screen.
I reported the bugs over 10 days ago, and while Amazon keeps saying they're working on it, there’s still no fix.
These issues make campaign management time-consuming, inaccurate, and potentially costly. If you're running ads right now, be very cautious, there’s a real risk of overspending or losing track of your settings.
If you're also experiencing issues or simply not happy with the new version, please send feedback directly to Amazon. The more sellers speak up, the more likely they are to take action and either fix the problems or give us the option to return to the previous version.
Would be good to hear if anyone else is facing the same problems.
New Amazon Advertising Platform Is Buggy and Unreliable - Causing Overspend
Just a heads up regarding the new version of Amazon Ads.
They’ve switched everyone over to the updated interface, which in my experience has been far worse than the previous one. I’ve repeatedly asked support to revert me back, but they insist the new version is better for sellers.
Here’s what I’ve experienced so far:
Budget updates don’t apply – I change the budget, but it still shows the old amount and doesn’t reflect the new one.
Keyword bid updates don’t save – I try to lower bids, but changes don’t stick.
The "Portfolio" and "Country" columns are not removable, even though I don’t need them. They just take up space.
Column resizing is limited, and when I adjust the widths, they reset after every refresh.
Because of the forced columns and limited resizing, I can't even view all the data I actually need on the screen.
I reported the bugs over 10 days ago, and while Amazon keeps saying they're working on it, there’s still no fix.
These issues make campaign management time-consuming, inaccurate, and potentially costly. If you're running ads right now, be very cautious, there’s a real risk of overspending or losing track of your settings.
If you're also experiencing issues or simply not happy with the new version, please send feedback directly to Amazon. The more sellers speak up, the more likely they are to take action and either fix the problems or give us the option to return to the previous version.
Would be good to hear if anyone else is facing the same problems.
3 replies
Indy_Amazon
Hi @Seller_Ih3s6ShVI4r7J,
Indy from the Amazon Community Management team here, nice to e-meet you. This is really good feedback for the internal team, and the route you've already taken (providing feedback and reporting the bugs directly to Amazon) is exactly the right path to ensuring this stays top of mind.
Commenting on this post to gain some traction and hopefully collect more seller feedback.
If you want me to look into any specific seller support cases (bugs causing blockers like the keyword bid issue), please post those case IDs here and I can see if I can move them along as well.
Best,
Indy
Seller_sg54Fq7GfBZzn
Hi Indy, I will comment on this two. I am experiecing a situation where Amazons billing for ads is 250 per out !
According the the console, my spend for the period between the 26th to the 28th was £736.41. And this is the API data sent to my PPC management too BIDX who have confirmed that is the data sent to them.
So I cannot then understand why I am billed £2400 for the period because thats absurd. Seller support have not been helpful saying oh there maybe a slight difference in reporting. Slight difference ???? £1800 per day is not a slight difference.
So either I a the victim of massive click fraud, becausde all of a sudden my clicks would have had to have gone through the roof or there is a bug with Amazon ads. But either way there is a 250 per cent difference between my billing and what is am seeing in the ad console ? how can it be that far out
On the app it tells me that my spend per day is £2400, when usually it is £600 every two days.,
I have a current issue with a chinese brand attacking my business, trying to register my trademark even though its already registered and this is all since they got policy warnings for using my trademark, so I want to know I am not been click farmed out of existace, but sadly seller support are not helping whatsover.
So currently I have turned off all of my advertising as I cannot work with a system that is 250 per cent out and when amazon cant be bothered to investigate :-(
Indy_Amazon
Hi @Seller_sg54Fq7GfBZzn,
Apologies for the incredibly delayed response. Were you able to get support on this issue?
Best,
Indy
