Quick Tip: Search Terms

Hello everyone!

In order for customers to find your products on Amazon, it is important to provide search terms that they might use when searching for what they want to buy. Search terms should only include generic words that enhance the discoverability of your product.

The following tips can help optimise your search terms:

• Don’t provide excessively long content. Length is limited to 250 bytes. Bytes correspond to 1:1 for alphanumeric characters (for example a-z, A-Z, 0-9).
• Include spelling variations, no need for misspellings. Our systems compensate for common customer misspellings and also offer corrective suggestions.
• Separate words with spaces. You do not need punctuation, such as: “;”, “:”, “-”.
• Do not repeat words within the search terms field.
• No need for stop words, such as “a”, “an”, “and”, “by”, “for”, “of”, “the”, “with” and so on.
• Don’t provide redundant information that is already captured in other fields such as title, author, brand, and so on. It will not improve your product placement in shopping results.

Check out this help page for some additional tips: Use search terms effectively.

How do you decide what search terms to use when listing your products?