Dear Amazon Sellers and Moderators,
We are reaching out in desperation after exhausting all available escalation channels and submitting six detailed Plans of Action (POAs), each accompanied by lab certifications, batch files, compliance checks, and backend screenshot confirmations.
Our ASINs have been blocked for non-compliance with the Textile and Wool Labeling Acts, specifically due to the presence of the word **“cashmere”** in the product detail pages. However:
✅ The word “cashmere” has been completely removed from:
- Title
- Bullet points
- Product description
- A+ Content
- Generic keywords
- All backend fields (verified via batch uploads and support tickets)
✅ The term “cashmere” remains ONLY in:
1. The **brand name**: “Dalle Piane Cashmere”, a **registered trademark** (Amazon Brand Registry + EUIPO).
2. The **fabric_type field**: “40% wool, 25% rayon, 25% nylon, 10% cashmere” – exactly as confirmed by certified lab testing (Brachi Institute), in compliance with FTC regulations which *require* truthful disclosure of fiber percentages.
📌 **Issue**:
- We are unable to change the brand name in existing listings due to Amazon’s system limitations.
- We cannot remove “cashmere” from the fabric_type field without violating FTC labeling law.
- Support keeps sending generic responses asking to “remove all cashmere claims,” without acknowledging these points.
📉 The listings have been blocked for over two months. The inventory is stuck, and we are facing severe commercial damage.
🆘 **We kindly ask any Seller Support representative, Amazon moderator, or experienced seller to step in:**
- Has anyone successfully resolved a similar issue involving a registered brand with “cashmere” in the name?
- Can Amazon make an exception or manually approve listings where the brand_name and fabric_type are legally justified?
- What additional steps can we take to reach the right department for a case-specific review?
We are a family-owned Italian manufacturer with over 15 years of activity on Amazon, and our only goal is to comply and keep offering high-quality, legally labeled textile products to U.S. customers.
🙏 Any help, insight, or moderation support would be deeply appreciated.
Sincerely,
[Modificato dal moderatore - Dati Personali Rimossi]
