Search Query Performance Metrics don't Match PPC Numbers
Hi All, I have been using the Search Query Performance report in Brand Analytics recently and noticed the metrics (clicks, purchases ect) do not seem accurate.
When I compare a search query say "red t-shirt" in the SQP it shows 1 sale for my brand, but when I cross-check my PPC campaigns I have 7 exact-match purchases for the same keyword. All the PPC campaigns are Sponsored Products, I know the SQP doesn't show sponsored brand or other widgets (top picks ect). The date range it obviously the same as well.
I have been on quite a battle to get a product ranked well, seeing this sure has me questioning.
1 reply
SEAmod
Hello @Seller_mfxqWuSRLmyAY
I have sought an answer to your question. I found a FAQ Why do these metrics not match the metrics I see in other dashboards?
The metrics in the Search Catalog Performance Dashboard do not replace metrics found in other Amazon reports, including any Advertising dashboards. The purpose of this dashboard is to highlight your Brand’s performance in search impressions, and thus, all metrics are specific to search impressions. Since dashboards may attribute and define customer actions in different ways, we do not recommend comparing the metric names of data across different dashboards.
I hope this helps. If you still have questions, please do post back.
Susan
