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Seller_ZkKZBcZVv00UL

Brand name removed from customer-facing titles despite Brand Registry and prior internal review

Hello Amazon Community Managers,

I am seeking assistance with a brand-name display issue affecting multiple ASINs under one registered Brand Registry brand.

The submitted product titles and Brand Name attributes are correct, but the brand name is being removed from customer-facing product titles when customers search using non-brand keywords.

I have already exhausted both Selling Partner Support and Brand Registry Support. Amazon has confirmed in writing that:

- this is caused by an Amazon-controlled product-title display experiment;

- the issue affects the brand across multiple ASINs;

- the relevant internal team has specifically reviewed the brand;

- the current display result was considered correct under Amazon's internal evaluation;

- there is currently no manual opt-out path available through support.

However, I have also found publicly documented Amazon Seller Forum cases involving substantially similar issues where the outcome was different.

Case 1 — Amazon Seller Forum:

An Amazon moderator explicitly stated:

“I see that they have approved your listings to display the brand.”

This confirms that, in at least one substantially similar case, the relevant Amazon team was able to approve brand-name display.

Case 2 — Amazon France Seller Forum:

In another similar case, the seller later confirmed that Amazon Support restored the brand name to the titles of ASINs created under the registered brand.

These cases are important because they show that similar brand-name display issues have previously received internal intervention and resulted in brand display being approved or restored.

My registered brand has been operating on Amazon for nearly seven years and has established a long-term sales history, customer review base, and Brand Registry presence.

I am not asking Amazon to disclose confidential algorithms, internal thresholds, or customer-behaviour data.

I am also not asking for a general opt-out from the experiment for all sellers.

I am asking whether an Amazon Community Manager can review my existing support history and help escalate this issue to the internal team responsible for the title-display experiment, particularly in light of the documented cases above where substantially similar issues resulted in brand display being approved or restored.

If Amazon considers the current result for my brand to be correct, I would also appreciate clarification as to why an equivalent corrective outcome was available in those similar cases but is not available in my case.

Relevant Case ID: 13173684952

For privacy reasons, I prefer not to publish my brand name, affected ASINs, Seller ID, or other account-specific information in this public discussion.

I can provide the affected brand name, ASINs, screenshots, support correspondence, and any additional account-specific details privately to an Amazon moderator if required.

Thank you for your assistance.

95 views
13 replies
10
Reply
user profile
Seller_ZkKZBcZVv00UL

Brand name removed from customer-facing titles despite Brand Registry and prior internal review

Hello Amazon Community Managers,

I am seeking assistance with a brand-name display issue affecting multiple ASINs under one registered Brand Registry brand.

The submitted product titles and Brand Name attributes are correct, but the brand name is being removed from customer-facing product titles when customers search using non-brand keywords.

I have already exhausted both Selling Partner Support and Brand Registry Support. Amazon has confirmed in writing that:

- this is caused by an Amazon-controlled product-title display experiment;

- the issue affects the brand across multiple ASINs;

- the relevant internal team has specifically reviewed the brand;

- the current display result was considered correct under Amazon's internal evaluation;

- there is currently no manual opt-out path available through support.

However, I have also found publicly documented Amazon Seller Forum cases involving substantially similar issues where the outcome was different.

Case 1 — Amazon Seller Forum:

An Amazon moderator explicitly stated:

“I see that they have approved your listings to display the brand.”

This confirms that, in at least one substantially similar case, the relevant Amazon team was able to approve brand-name display.

Case 2 — Amazon France Seller Forum:

In another similar case, the seller later confirmed that Amazon Support restored the brand name to the titles of ASINs created under the registered brand.

These cases are important because they show that similar brand-name display issues have previously received internal intervention and resulted in brand display being approved or restored.

My registered brand has been operating on Amazon for nearly seven years and has established a long-term sales history, customer review base, and Brand Registry presence.

I am not asking Amazon to disclose confidential algorithms, internal thresholds, or customer-behaviour data.

I am also not asking for a general opt-out from the experiment for all sellers.

I am asking whether an Amazon Community Manager can review my existing support history and help escalate this issue to the internal team responsible for the title-display experiment, particularly in light of the documented cases above where substantially similar issues resulted in brand display being approved or restored.

If Amazon considers the current result for my brand to be correct, I would also appreciate clarification as to why an equivalent corrective outcome was available in those similar cases but is not available in my case.

Relevant Case ID: 13173684952

For privacy reasons, I prefer not to publish my brand name, affected ASINs, Seller ID, or other account-specific information in this public discussion.

I can provide the affected brand name, ASINs, screenshots, support correspondence, and any additional account-specific details privately to an Amazon moderator if required.

Thank you for your assistance.

10
95 views
13 replies
Reply
13 replies
user profile
Seller_Nprc5XWvdLYk9

there was an "experiment" conducted by amazon a few months ago where they suppressed the brand name from many asin detail pages to see what affect it had on sales and discoverability

is this maybe connected?

00
user profile
Seller_ZQyopdiwkUHOZ

Below the item title, is there a link to the store for the brand?

00
user profile
Seller_ZkKZBcZVv00UL

@Michelle_Amazon

@Glenn_Amazon

@Sandy_Amazon

— I would really appreciate it if one of you could review this case. I have already exhausted both Selling Partner Support and Brand Registry Support, and the issue has reached an internal review dead end despite documented cases where similar brand-name display issues were later approved or restored. Relevant Case ID: 13173684952.

20
user profile
Glenn_Amazon

Hi there @Seller_ZkKZBcZVv00UL,

Thanks for reaching out with your concerns with your Brand. We have reviewed and the title for your product still includes the Brand Name in the back end, but it's just not included on the detail page per the detail page policy. As mentioned in your cases, the system evaluates multiple signals to decide what information is most relevant to display in the title for customers. In certain cases, more space in the title is given to displaying additional product features that are more helpful to the customer instead of the brand name. This applies consistently across all brands and is not a decision made against any individual brand. Your brand name continues to appear in the "Brand" byline on the product detail page, ensuring customers can still identify and connect with your brand.

If you strenthen your brand by taking the following steps you may be able to appeal for review in the future:

- Brand Store: Build a dedicated brand page to showcase your brand story and full product line.

- A+ Brand Story: Use enhanced brand content to communicate your unique value proposition.

- Sponsored Brands: Increase brand visibility and customer awareness through brand advertising.

- Posts: Share brand-related content to engage with customers.

- Brand Tailored Promotions and Customer Reviews: Keep your customers engaged and better informed.

Thank you for your understanding.

-Glenn

01
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user profile
Seller_ZkKZBcZVv00UL

Brand name removed from customer-facing titles despite Brand Registry and prior internal review

Hello Amazon Community Managers,

I am seeking assistance with a brand-name display issue affecting multiple ASINs under one registered Brand Registry brand.

The submitted product titles and Brand Name attributes are correct, but the brand name is being removed from customer-facing product titles when customers search using non-brand keywords.

I have already exhausted both Selling Partner Support and Brand Registry Support. Amazon has confirmed in writing that:

- this is caused by an Amazon-controlled product-title display experiment;

- the issue affects the brand across multiple ASINs;

- the relevant internal team has specifically reviewed the brand;

- the current display result was considered correct under Amazon's internal evaluation;

- there is currently no manual opt-out path available through support.

However, I have also found publicly documented Amazon Seller Forum cases involving substantially similar issues where the outcome was different.

Case 1 — Amazon Seller Forum:

An Amazon moderator explicitly stated:

“I see that they have approved your listings to display the brand.”

This confirms that, in at least one substantially similar case, the relevant Amazon team was able to approve brand-name display.

Case 2 — Amazon France Seller Forum:

In another similar case, the seller later confirmed that Amazon Support restored the brand name to the titles of ASINs created under the registered brand.

These cases are important because they show that similar brand-name display issues have previously received internal intervention and resulted in brand display being approved or restored.

My registered brand has been operating on Amazon for nearly seven years and has established a long-term sales history, customer review base, and Brand Registry presence.

I am not asking Amazon to disclose confidential algorithms, internal thresholds, or customer-behaviour data.

I am also not asking for a general opt-out from the experiment for all sellers.

I am asking whether an Amazon Community Manager can review my existing support history and help escalate this issue to the internal team responsible for the title-display experiment, particularly in light of the documented cases above where substantially similar issues resulted in brand display being approved or restored.

If Amazon considers the current result for my brand to be correct, I would also appreciate clarification as to why an equivalent corrective outcome was available in those similar cases but is not available in my case.

Relevant Case ID: 13173684952

For privacy reasons, I prefer not to publish my brand name, affected ASINs, Seller ID, or other account-specific information in this public discussion.

I can provide the affected brand name, ASINs, screenshots, support correspondence, and any additional account-specific details privately to an Amazon moderator if required.

Thank you for your assistance.

95 views
13 replies
10
Reply
user profile
Seller_ZkKZBcZVv00UL

Brand name removed from customer-facing titles despite Brand Registry and prior internal review

Hello Amazon Community Managers,

I am seeking assistance with a brand-name display issue affecting multiple ASINs under one registered Brand Registry brand.

The submitted product titles and Brand Name attributes are correct, but the brand name is being removed from customer-facing product titles when customers search using non-brand keywords.

I have already exhausted both Selling Partner Support and Brand Registry Support. Amazon has confirmed in writing that:

- this is caused by an Amazon-controlled product-title display experiment;

- the issue affects the brand across multiple ASINs;

- the relevant internal team has specifically reviewed the brand;

- the current display result was considered correct under Amazon's internal evaluation;

- there is currently no manual opt-out path available through support.

However, I have also found publicly documented Amazon Seller Forum cases involving substantially similar issues where the outcome was different.

Case 1 — Amazon Seller Forum:

An Amazon moderator explicitly stated:

“I see that they have approved your listings to display the brand.”

This confirms that, in at least one substantially similar case, the relevant Amazon team was able to approve brand-name display.

Case 2 — Amazon France Seller Forum:

In another similar case, the seller later confirmed that Amazon Support restored the brand name to the titles of ASINs created under the registered brand.

These cases are important because they show that similar brand-name display issues have previously received internal intervention and resulted in brand display being approved or restored.

My registered brand has been operating on Amazon for nearly seven years and has established a long-term sales history, customer review base, and Brand Registry presence.

I am not asking Amazon to disclose confidential algorithms, internal thresholds, or customer-behaviour data.

I am also not asking for a general opt-out from the experiment for all sellers.

I am asking whether an Amazon Community Manager can review my existing support history and help escalate this issue to the internal team responsible for the title-display experiment, particularly in light of the documented cases above where substantially similar issues resulted in brand display being approved or restored.

If Amazon considers the current result for my brand to be correct, I would also appreciate clarification as to why an equivalent corrective outcome was available in those similar cases but is not available in my case.

Relevant Case ID: 13173684952

For privacy reasons, I prefer not to publish my brand name, affected ASINs, Seller ID, or other account-specific information in this public discussion.

I can provide the affected brand name, ASINs, screenshots, support correspondence, and any additional account-specific details privately to an Amazon moderator if required.

Thank you for your assistance.

10
95 views
13 replies
Reply
user profile

Brand name removed from customer-facing titles despite Brand Registry and prior internal review

by Seller_ZkKZBcZVv00UL

Hello Amazon Community Managers,

I am seeking assistance with a brand-name display issue affecting multiple ASINs under one registered Brand Registry brand.

The submitted product titles and Brand Name attributes are correct, but the brand name is being removed from customer-facing product titles when customers search using non-brand keywords.

I have already exhausted both Selling Partner Support and Brand Registry Support. Amazon has confirmed in writing that:

- this is caused by an Amazon-controlled product-title display experiment;

- the issue affects the brand across multiple ASINs;

- the relevant internal team has specifically reviewed the brand;

- the current display result was considered correct under Amazon's internal evaluation;

- there is currently no manual opt-out path available through support.

However, I have also found publicly documented Amazon Seller Forum cases involving substantially similar issues where the outcome was different.

Case 1 — Amazon Seller Forum:

An Amazon moderator explicitly stated:

“I see that they have approved your listings to display the brand.”

This confirms that, in at least one substantially similar case, the relevant Amazon team was able to approve brand-name display.

Case 2 — Amazon France Seller Forum:

In another similar case, the seller later confirmed that Amazon Support restored the brand name to the titles of ASINs created under the registered brand.

These cases are important because they show that similar brand-name display issues have previously received internal intervention and resulted in brand display being approved or restored.

My registered brand has been operating on Amazon for nearly seven years and has established a long-term sales history, customer review base, and Brand Registry presence.

I am not asking Amazon to disclose confidential algorithms, internal thresholds, or customer-behaviour data.

I am also not asking for a general opt-out from the experiment for all sellers.

I am asking whether an Amazon Community Manager can review my existing support history and help escalate this issue to the internal team responsible for the title-display experiment, particularly in light of the documented cases above where substantially similar issues resulted in brand display being approved or restored.

If Amazon considers the current result for my brand to be correct, I would also appreciate clarification as to why an equivalent corrective outcome was available in those similar cases but is not available in my case.

Relevant Case ID: 13173684952

For privacy reasons, I prefer not to publish my brand name, affected ASINs, Seller ID, or other account-specific information in this public discussion.

I can provide the affected brand name, ASINs, screenshots, support correspondence, and any additional account-specific details privately to an Amazon moderator if required.

Thank you for your assistance.

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user profile
Seller_Nprc5XWvdLYk9

there was an "experiment" conducted by amazon a few months ago where they suppressed the brand name from many asin detail pages to see what affect it had on sales and discoverability

is this maybe connected?

00
user profile
Seller_ZQyopdiwkUHOZ

Below the item title, is there a link to the store for the brand?

00
user profile
Seller_ZkKZBcZVv00UL

@Michelle_Amazon

@Glenn_Amazon

@Sandy_Amazon

— I would really appreciate it if one of you could review this case. I have already exhausted both Selling Partner Support and Brand Registry Support, and the issue has reached an internal review dead end despite documented cases where similar brand-name display issues were later approved or restored. Relevant Case ID: 13173684952.

20
user profile
Glenn_Amazon

Hi there @Seller_ZkKZBcZVv00UL,

Thanks for reaching out with your concerns with your Brand. We have reviewed and the title for your product still includes the Brand Name in the back end, but it's just not included on the detail page per the detail page policy. As mentioned in your cases, the system evaluates multiple signals to decide what information is most relevant to display in the title for customers. In certain cases, more space in the title is given to displaying additional product features that are more helpful to the customer instead of the brand name. This applies consistently across all brands and is not a decision made against any individual brand. Your brand name continues to appear in the "Brand" byline on the product detail page, ensuring customers can still identify and connect with your brand.

If you strenthen your brand by taking the following steps you may be able to appeal for review in the future:

- Brand Store: Build a dedicated brand page to showcase your brand story and full product line.

- A+ Brand Story: Use enhanced brand content to communicate your unique value proposition.

- Sponsored Brands: Increase brand visibility and customer awareness through brand advertising.

- Posts: Share brand-related content to engage with customers.

- Brand Tailored Promotions and Customer Reviews: Keep your customers engaged and better informed.

Thank you for your understanding.

-Glenn

01
Follow this discussion to be notified of new activity
user profile
Seller_Nprc5XWvdLYk9

there was an "experiment" conducted by amazon a few months ago where they suppressed the brand name from many asin detail pages to see what affect it had on sales and discoverability

is this maybe connected?

00
user profile
Seller_Nprc5XWvdLYk9

there was an "experiment" conducted by amazon a few months ago where they suppressed the brand name from many asin detail pages to see what affect it had on sales and discoverability

is this maybe connected?

00
Reply
user profile
Seller_ZQyopdiwkUHOZ

Below the item title, is there a link to the store for the brand?

00
user profile
Seller_ZQyopdiwkUHOZ

Below the item title, is there a link to the store for the brand?

00
Reply
user profile
Seller_ZkKZBcZVv00UL

@Michelle_Amazon

@Glenn_Amazon

@Sandy_Amazon

— I would really appreciate it if one of you could review this case. I have already exhausted both Selling Partner Support and Brand Registry Support, and the issue has reached an internal review dead end despite documented cases where similar brand-name display issues were later approved or restored. Relevant Case ID: 13173684952.

20
user profile
Seller_ZkKZBcZVv00UL

@Michelle_Amazon

@Glenn_Amazon

@Sandy_Amazon

— I would really appreciate it if one of you could review this case. I have already exhausted both Selling Partner Support and Brand Registry Support, and the issue has reached an internal review dead end despite documented cases where similar brand-name display issues were later approved or restored. Relevant Case ID: 13173684952.

20
Reply
user profile
Glenn_Amazon

Hi there @Seller_ZkKZBcZVv00UL,

Thanks for reaching out with your concerns with your Brand. We have reviewed and the title for your product still includes the Brand Name in the back end, but it's just not included on the detail page per the detail page policy. As mentioned in your cases, the system evaluates multiple signals to decide what information is most relevant to display in the title for customers. In certain cases, more space in the title is given to displaying additional product features that are more helpful to the customer instead of the brand name. This applies consistently across all brands and is not a decision made against any individual brand. Your brand name continues to appear in the "Brand" byline on the product detail page, ensuring customers can still identify and connect with your brand.

If you strenthen your brand by taking the following steps you may be able to appeal for review in the future:

- Brand Store: Build a dedicated brand page to showcase your brand story and full product line.

- A+ Brand Story: Use enhanced brand content to communicate your unique value proposition.

- Sponsored Brands: Increase brand visibility and customer awareness through brand advertising.

- Posts: Share brand-related content to engage with customers.

- Brand Tailored Promotions and Customer Reviews: Keep your customers engaged and better informed.

Thank you for your understanding.

-Glenn

01
user profile
Glenn_Amazon

Hi there @Seller_ZkKZBcZVv00UL,

Thanks for reaching out with your concerns with your Brand. We have reviewed and the title for your product still includes the Brand Name in the back end, but it's just not included on the detail page per the detail page policy. As mentioned in your cases, the system evaluates multiple signals to decide what information is most relevant to display in the title for customers. In certain cases, more space in the title is given to displaying additional product features that are more helpful to the customer instead of the brand name. This applies consistently across all brands and is not a decision made against any individual brand. Your brand name continues to appear in the "Brand" byline on the product detail page, ensuring customers can still identify and connect with your brand.

If you strenthen your brand by taking the following steps you may be able to appeal for review in the future:

- Brand Store: Build a dedicated brand page to showcase your brand story and full product line.

- A+ Brand Story: Use enhanced brand content to communicate your unique value proposition.

- Sponsored Brands: Increase brand visibility and customer awareness through brand advertising.

- Posts: Share brand-related content to engage with customers.

- Brand Tailored Promotions and Customer Reviews: Keep your customers engaged and better informed.

Thank you for your understanding.

-Glenn

01
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