Feedback removal requests: What qualifies & how to submit
Hi sellers,
Received feedback that doesn't seem quite right? You're not alone, it's one of the most common questions we see on the forums. The good news is there's a straightforward process for requesting removal when feedback meets specific criteria. Here's what you need to know.
When Can Amazon Remove Feedback?
Amazon will remove feedback if it meets one or more of the following conditions:
- The feedback contains words commonly understood to be obscene or profane
- It includes seller-specific, personally identifiable information (email addresses, full names, or telephone numbers)
- The entire comment is a product review rather than seller feedback, for example, "This widget isn't as sharp as the Ultra Widget" is a product review, not feedback about your service
Important: If the comment contains both a product review and feedback about your service, it won't qualify for removal.
When Will Amazon Strike-Through Feedback?
In some cases, feedback won't be fully removed but will be struck through with an explanatory note:
- FBA orders: If the entire comment relates to the delivery experience for an order fulfilled by Amazon, it will be struck through with the note: "This item was fulfilled by Amazon, and we take responsibility for this fulfilment experience."
- Buy Shipping orders: If the comment is solely about a delayed or undelivered order that you shipped on time using Buy Shipping services, it will be struck through with: "The fulfilment issues associated with this order were not due to the seller."
How to Submit Your Request
- Go to Feedback Manager (Performance > Feedback Manager in Seller Central)
- In the Recent Feedback table, find the relevant Order ID
- Select Request removal under the Actions column
Bear in mind: removal requests must be submitted within 90 days of the feedback being left.
What About Star-Only Ratings?
Star-only ratings (those without a written comment) are automatically assessed for removal upon submission. The "Request Removal" option won't appear for these. They're eligible for removal only if confirmed abusive, or if the order was fulfilled by Amazon or shipped via Buy Shipping.
A Quick Tip
If you believe feedback is abusive but doesn't fall into the categories above, you can request an additional review through Report a violation in Seller Central.
Helpful Resources (Amazon.co.uk)
Can Amazon remove buyer feedback?
💬 OVER TO YOU – LET'S DISCUSS!
We'd love to hear from the community:
- Have you successfully had feedback removed? What was the scenario?
- What's your process for regularly checking Feedback Manager?
- Any tips for fellow sellers on managing feedback proactively?
Drop your experiences below, your insights could help another seller navigate this process with confidence. We're here if you have follow-up questions!
Feedback removal requests: What qualifies & how to submit
Hi sellers,
Received feedback that doesn't seem quite right? You're not alone, it's one of the most common questions we see on the forums. The good news is there's a straightforward process for requesting removal when feedback meets specific criteria. Here's what you need to know.
When Can Amazon Remove Feedback?
Amazon will remove feedback if it meets one or more of the following conditions:
- The feedback contains words commonly understood to be obscene or profane
- It includes seller-specific, personally identifiable information (email addresses, full names, or telephone numbers)
- The entire comment is a product review rather than seller feedback, for example, "This widget isn't as sharp as the Ultra Widget" is a product review, not feedback about your service
Important: If the comment contains both a product review and feedback about your service, it won't qualify for removal.
When Will Amazon Strike-Through Feedback?
In some cases, feedback won't be fully removed but will be struck through with an explanatory note:
- FBA orders: If the entire comment relates to the delivery experience for an order fulfilled by Amazon, it will be struck through with the note: "This item was fulfilled by Amazon, and we take responsibility for this fulfilment experience."
- Buy Shipping orders: If the comment is solely about a delayed or undelivered order that you shipped on time using Buy Shipping services, it will be struck through with: "The fulfilment issues associated with this order were not due to the seller."
How to Submit Your Request
- Go to Feedback Manager (Performance > Feedback Manager in Seller Central)
- In the Recent Feedback table, find the relevant Order ID
- Select Request removal under the Actions column
Bear in mind: removal requests must be submitted within 90 days of the feedback being left.
What About Star-Only Ratings?
Star-only ratings (those without a written comment) are automatically assessed for removal upon submission. The "Request Removal" option won't appear for these. They're eligible for removal only if confirmed abusive, or if the order was fulfilled by Amazon or shipped via Buy Shipping.
A Quick Tip
If you believe feedback is abusive but doesn't fall into the categories above, you can request an additional review through Report a violation in Seller Central.
Helpful Resources (Amazon.co.uk)
Can Amazon remove buyer feedback?
💬 OVER TO YOU – LET'S DISCUSS!
We'd love to hear from the community:
- Have you successfully had feedback removed? What was the scenario?
- What's your process for regularly checking Feedback Manager?
- Any tips for fellow sellers on managing feedback proactively?
Drop your experiences below, your insights could help another seller navigate this process with confidence. We're here if you have follow-up questions!
9 replies
Seller_FQHkqHJI5SqTh
Adopt Ebay & Etsy's policy of applying positive feedback if the order was despatched and received on time and no feedback is received from the buyer.
For small volume sellers like myself one negative feedback would plunge me below the required target, with little hope of diluting it with volume.
Although I haven't had a negative for 15 years Amazon will no doubt not take that into consideration.
Seller_u45vavd8UUHCF
I’ve got feedback which is blatantly lies from a competitor, but as long as they didn’t swear or give them my home address it’s all perfectly acceptable to the Amazon bots. This place isn’t designed for sellers, it’s designed for buyers.
Seller_EtIYsCet1FAuB
Had one that was review of the product. Asked Amazon to remove as they say Product Reviews are not allowed in feedback and it was rejected as the customer stated that they where going to return it. So the slight addition of the willingness to return the product meant that it stays. Ship 4000 orders in a month, 14 positive feedbacks and 1 bad one means percentage plunges. All because customer didnt like a product that was out of our control
Seller_0sVkARBIRM7Oe
What about when a customer mistakenly
leaves a one star review, can they amend it,
and exactly how can they do that?
Seller_d8YGbIjNqwFxn
Now when you ask for a feedback removal to be processed it asks for a reason why and one of those reasons is that the customer left the feedback mistakenly for the wrong seller/product.
If you are asking this question and it is not part of the policy why are you asking it? Can you get feedback removed for this reason? Is this reason going to be added into policy if you are asking that question?
Seller_AUvJ2zA5ictmq
Very unfair system, a few people in a bad mood can take down a business, similarly, lying customers trying to crib expensive freebies can do the same - you need to trust the sellers, Amazon, we form the core of your multimillions!
