Brand name
Hi,
I am new to Amazon seller.I can not understand how putting a brand name to products work.I found a product that is generally available everywhere but on Amazon exactly the same product is available from different sellers but under different brand name/manufacture.Can someone please explain it to me in the simplest way possible?
Thanks
2 replies
Seller_QuM1AZgzfU9x4
A branded item should be listed as the brand it is. Some sellers do not do that for various reasons, though it is against Amazon policy.
Seller_ZVAz3d5lZuGid
Amazon created what they called Brand Registry, which in simple terms means anyone can buy generic items, and call them by their own made-up brand name. It has even happened to well known brands of items where they are being sold under a made-up brand name.
In my opinion it was not Amazon's best idea !!
