EU referral and Fulfilment by Amazon fee reductions to apply January 5
On January 5, 2026, we will reduce referral fees for certain categories, extend Low-price Fulfilment by Amazon (FBA) rates and lower caps on deal fees. We’ve brought forward these changes, previously planned for February 1, to further support your business growth in 2026.
On December 2, we announced one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. This included further reductions to Fulfilment by Amazon fulfilment fees for parcels, and reduced referral fees for Clothing and Accessories items below £20/€20, in effect since December 15.
The following changes will go into effect on January 5, 2026, in all European stores:
- We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
- We will extend our reduced Low-price Fulfilment by Amazon rates in most categories to products priced at or below £20/€20, lowering Fulfilment by Amazon fees for these newly eligible products by an average of £0.40/€0.45 per unit.
- To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany and €100 in France, Italy and Spain. This change builds on our November update to reduce the variable rate and add a cap for vouchers.
To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics.
All remaining fee updates announced on December 2 will take effect on February 1, 2026. For an overview of all 2026 fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.
Thank you for selling in Amazon’s store.
EU referral and Fulfilment by Amazon fee reductions to apply January 5
On January 5, 2026, we will reduce referral fees for certain categories, extend Low-price Fulfilment by Amazon (FBA) rates and lower caps on deal fees. We’ve brought forward these changes, previously planned for February 1, to further support your business growth in 2026.
On December 2, we announced one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. This included further reductions to Fulfilment by Amazon fulfilment fees for parcels, and reduced referral fees for Clothing and Accessories items below £20/€20, in effect since December 15.
The following changes will go into effect on January 5, 2026, in all European stores:
- We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
- We will extend our reduced Low-price Fulfilment by Amazon rates in most categories to products priced at or below £20/€20, lowering Fulfilment by Amazon fees for these newly eligible products by an average of £0.40/€0.45 per unit.
- To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany and €100 in France, Italy and Spain. This change builds on our November update to reduce the variable rate and add a cap for vouchers.
To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics.
All remaining fee updates announced on December 2 will take effect on February 1, 2026. For an overview of all 2026 fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.
Thank you for selling in Amazon’s store.
3 replies
Seller_8bXb7DV5LHlkO
Is there something I need to do to update my listings to use the new fee category?
My products are all of the 'ARTIFICIAL_PLANT' type and the 'Artificial Flowers' item name, so they fit in the 'Home Products' fee category, but I am being charged the same 12% (for Handmade items) referral fee instead of the 8% for Home Products (including Handmade items) priced at or below £20.
From the 4th January 2026:
From the 6th January 2026:
Seller_0L2wIKRLuFYXz
This is really good but I have items under £20 clearly listed in the home section but are charged at 15% still. I have checked the fee and it says the referral fee at 15% is for the pet even though my listings are photo products in the home frame section. I checked with Amazon support who said the fee cannot be updated and told me up update the node, problem is the node is correct, it's the fee that is not. There is no solution to fix
