buy box Competitive Price Threshold
item i sell for £3.99 for nearly 2 years just lost its buy box with a new Competitive Price Threshold of £1.02.
This wouldn't even cover amazon fees and is not a realistic price anywhere
case id 13044366492 if any mod can check on this please
@JiAlex_Amazon @TaylorR_Amazon @Jameson_Amazon @Jonathan_Amazon@Topher_Amazon@Michelle_Amazon @Manny_Amazon
buy box Competitive Price Threshold
item i sell for £3.99 for nearly 2 years just lost its buy box with a new Competitive Price Threshold of £1.02.
This wouldn't even cover amazon fees and is not a realistic price anywhere
case id 13044366492 if any mod can check on this please
@JiAlex_Amazon @TaylorR_Amazon @Jameson_Amazon @Jonathan_Amazon@Topher_Amazon@Michelle_Amazon @Manny_Amazon
6 replies
Seller_0IvHVYCuMA8mx
Heard back from my case and they asked the below which i have provided 1 on amazon 2 on ebay and 2 on etsy but there was no mention that the £1.02 suggested price is below amazon fees.
"Please provide a product URL from the brand, manufacturer, or a competitor that supports your pricing position. This will help us review your case with our pricing team."
Effectively amazon has my stock that wont sell without a buy box and i cant sell at 1.02 as i would be lossing money in fees, stock cost, tax etc and they would eventually start charging storage fees and would charge me return fees if I wanted to remove my goods.
Manny_Amazon
Hello @Seller_0IvHVYCuMA8mx,
Thanks for posting — this is definitely a frustrating situation, and you're not alone. Featured Offer (Buy Box) suppression due to Competitive External Price discrepancies is something we see come up in the forums from often, especially from brand owners.
Here's what I'd recommend as next steps:
Review Your Pricing Health Dashboard
First, head to Pricing > Pricing Health in Seller Central. This dashboard gives you an overview of offers that are currently ineligible to become the Featured Offer and will show you the Competitive External Price Amazon is referencing. This is a great starting point to understand exactly what price Amazon is comparing yours against.
Understand the Competitive External Price
The Competitive External Price is the lowest price for an item (or equivalent items) recently found at another reputable retailer outside of Amazon.
Actionable Steps to Try
- Use the Automate Pricing tool — Consider setting up a "Match External Competitive Price" rule as a temporary measure while your dispute is being reviewed. You can find this under Pricing > Automate Pricing
- Keep documenting — Continue providing your official website URL, MSRP documentation, and any manufacturer pricing sheets with the case you open.
Helpful Resources
Regards,
- Manny