Discover Prime Exclusive Discounts

We’re excited to introduce Prime Exclusive Discounts, a new way to reach thousands of Prime members on Prime Day and every other selling day of the year.

Prime Exclusive Discounts allow the product offer to display a discounted price with the regular price crossed out, including a savings summary in both the search results and the product detail page. Example: “You Save: EGP 13.50 (20%) as a Prime Member.”

On Prime Day, White Friday, and Ramadan Sale, products display Prime Day deals, White Friday Deals and Ramadan Deals badges in search results and the product detail page.

To use Prime Exclusive Discounts, your ASINs must meet a number of eligibility requirements, including a discounted price for Prime members of at least 10% off and a star rating equal or higher than 3.

To create a discount, click the Advertising tab in Seller Central and select Prime Exclusive Discounts.

For more information, including eligibility requirements, refer to Prime Exclusive Discount.