Help Re price match
Hi All
Can someone explain what is meant by "Competitive External Price" I assumed it meant that was the cheapest price on Amazon.
I was updating prices within the "match price" window on the seller dashboard. It said that £6.30 was the Competitive External Price & it had 6.30 in the amount box to allow altering to say 6.29 however I just clicked on current offers & I was the cheapest at £10.75 slightly ahead of another seller at about £10.90
I very nearly clicked to change my price to 6.29 but then realised that one was not being sold on the site for £6.30 so I am confused, thoughts please!
£6.30
Your Price + Delivery
£10.75 + £0.00
Current Offers
2
Your Updated Price
£
6.30
+ Delivery
£0.00
8 replies
Seller_d8YGbIjNqwFxn
Competitive external price means Amazon have found that listing cheaper on another website and would like you to match the offer.
Normally if you do not match the offer then you have the buy box suppressed.
Seller_rGtEcZnu0JTRD
External price is any price they have found on-line, what they do not take into account of course is that the site they located may have minimum orders, may charge postage on top of the price shown, and also won't be being charged Amazon fee's, so this policy is totally flawed.
We had one come up suggesting we sell an item for 0.60, of course this is totally impossible to purchase the item, pay Amazon commissions, pay someone to pack it, and purchase packing materials and postage all within 0.60, not to mention making a margin on it.
Seller_OM4BK6pjqIuuR
I had similar, I sold an item at reduced sale price (1 unit) then Amazon demanded it had to stay at that price forever and no postage could be charged (Id offered free postage on the sale item). Lost the buy box. so I decreased item price to what Amazon wanted and added postage separately. Amazon still said too high and no buy box. So i retyped the asin rrp and max and min amounts i would sell for into the pricing boxes... still same amounts as before, minimum is the price I am selling at. And suddenly that was enough for Amazon to conclude the 'minimum price' stated on ASIN was in fact the competitive price.. and booooom, buy box back. There is something about the additional costs of postage that Amazons system doesnt take into account and just changing the actual selling price didnt help, altering the RRP and minimum selling price on the ASIN for some reason allowed Amazon to accept that price and allow an additional postage charge. I may have just got lucky but try fiddling with various ASIN pricing details, might work!
