New launch: Multi-Channel Fulfilment unbranded packaging programme is live in the UK

The unbranded packaging programme enables Multi-Channel Fulfilment (MCF) sellers to fulfil orders from off-Amazon sales channels in unbranded packaging for no additional fee.

The packaging materials, including boxes, tape and poly bags, will not contain any Amazon branding. Customers who order through other channels will not be confused when they receive an Amazon package.

As an MCF seller, you will be enrolled in the programme automatically. The programme applies to eligible packages, including all non-clothing, footwear sortable items, and items smaller than 45.72 x 35.56 x 20.32 cm or 9 kg.

For more information, go to Multi-Channel Fulfilment: Fulfil orders for your sales channels.

If you already use MCF, you can view the MCF Blank Box Performance report to see the percentage of your MCF orders being shipped in unbranded packaging.

To get started, go to Multi-channel fulfilment.