Declined Seller Application
I have submitted a seller application for a brand named product three times and have received a declined notification each time. The reason stated was that I did not meet the requirements, however the invoice that I submitted includes all of the requirements established by Amazon for the application request. The invoice shows my information, as well as the supplier information, dated within the last month, the quantity of items, and paid in full. I don’t know what else to submit at this point. Unless Amazon is requesting an approval directly from the brand.
2 replies
Seller_OvL8C4BJWiuS9
That's exactly what they want-you need to have explicit brand authorization.
Seller_kIukTwdhvntAp
"Unless Amazon is requesting an approval directly from the brand."
As noted by @Seller_OvL8C4BJWiuS9, you are missing the most important item. It's now a 2 part process and you skipped over #1!
Here are the NEW rules for selling on the ‘new and improved’ Amazon. Only you can tell us if you meet the requirements. If they are rejecting your "invoices" my guess is that you do not.
The first question is -- Are you authorized IN WRITING by the BRAND to sell their items on Amazon? That means from the BRAND, not some random wholesale source that can NOT authorize anything – they only SELL.
More and more brands have provided a "whitelist" of their approved sellers and if YOU are NOT on the list you will be stopped in your tracks and probably hit with an IP violation.
The second (and probably more important) question is -- Where are you sourcing your products? Are you buying direct from the brand or through an AUTHORIZED wholesale source?
Have you verified with the BRAND that your distributor IS an authorized wholesale distributor for ALL of their products. Some wholesalers are only allowed to distribute portions of a product line.
NOTE – FOR 'GATED' CATEGORIES' DOING RA IS NOT PERMITTED ON AMAZON. PERIOD. If you have to 'apply to sell' you WILL need an INVOICE from an AUTHORIZED distributor and not a receipt. In more and more cases the LOA is required FIRST!
