2026 updates to European referral and Fulfilment by Amazon fees
Thank you for your continued partnership in serving customers with amazing products, great prices and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you.
In 2026, we will make one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. We continue to better align our fee rates to our underlying costs, with more consistency across our worldwide fee structures and programs. We’re committed to your business growth, and we have been working hard to drive innovation and operational efficiencies that keep costs down so that you can continue to offer customers exceptional value.
The following changes will go into effect on December 15, 2025, in all European stores unless otherwise noted:
- Building on the parcel fee decreases introduced in 2025, we will further reduce Fulfilment by Amazon fulfilment fees for parcels by an average of £0.26/€0.32 in our United Kingdom, Germany, France, Italy and Spain stores.
- We will reduce referral fees for Clothing and Accessories from 8% to 5% for items at and up to £15/€15 and from 15% to 10% for items between £15/€15 and £20/€20.
The following changes will go into effect on February 1, 2026, in all European stores:
- We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
- We will extend our reduced Low-price Fulfilment by Amazon rates in most categories to products priced at or below £20/€20, lowering Fulfilment by Amazon fees for these newly eligible products by an average of £0.40/€0.45 per unit.
- To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany and €100 in France, Italy and Spain. This change builds on our November update to reduce the variable rate and add a cap for vouchers.
Finally, we will make selective fee increases to optimise the efficiency of our network, including to monthly storage fees, return-to-seller and liquidation fees, and will update Fulfilment by Amazon fulfilment fees in our Netherlands, Sweden, Belgium, Ireland and Poland stores. Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via Fulfilment by Amazon.
To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics, which will be updated with 2026 rates by December 15.
For specific fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.
Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide you with a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
2026 updates to European referral and Fulfilment by Amazon fees
Thank you for your continued partnership in serving customers with amazing products, great prices and convenient delivery. Our partnership has driven record-breaking sales for independent sellers like you.
In 2026, we will make one of our largest-ever fee reductions, lowering fees by an average of £0.15/€0.17 per unit sold in our European stores. We continue to better align our fee rates to our underlying costs, with more consistency across our worldwide fee structures and programs. We’re committed to your business growth, and we have been working hard to drive innovation and operational efficiencies that keep costs down so that you can continue to offer customers exceptional value.
The following changes will go into effect on December 15, 2025, in all European stores unless otherwise noted:
- Building on the parcel fee decreases introduced in 2025, we will further reduce Fulfilment by Amazon fulfilment fees for parcels by an average of £0.26/€0.32 in our United Kingdom, Germany, France, Italy and Spain stores.
- We will reduce referral fees for Clothing and Accessories from 8% to 5% for items at and up to £15/€15 and from 15% to 10% for items between £15/€15 and £20/€20.
The following changes will go into effect on February 1, 2026, in all European stores:
- We will reduce referral fees for Home Products (new category) from 15% to 8% for items priced at and up to £20/€20, Pet Clothing and Food from 15% to 5% for items up to £10/€10 and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to £10/€10.
- We will extend our reduced Low-price Fulfilment by Amazon rates in most categories to products priced at or below £20/€20, lowering Fulfilment by Amazon fees for these newly eligible products by an average of £0.40/€0.45 per unit.
- To help you promote your top selection, we will lower caps on variable fees for Best Deals and Lightning Deals to £200 in the United Kingdom, €300 in Germany and €100 in France, Italy and Spain. This change builds on our November update to reduce the variable rate and add a cap for vouchers.
Finally, we will make selective fee increases to optimise the efficiency of our network, including to monthly storage fees, return-to-seller and liquidation fees, and will update Fulfilment by Amazon fulfilment fees in our Netherlands, Sweden, Belgium, Ireland and Poland stores. Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via Fulfilment by Amazon.
To understand how these changes will affect your business, you can use the Revenue Calculator, Fee and Economics Preview report and the new Profit Analytics, which will be updated with 2026 rates by December 15.
For specific fee change details by category and store, go to 2026 EU referral and Fulfilment by Amazon fees.
Your success remains our priority as we continue to provide enhanced capabilities to support your business growth and provide you with a great value. We appreciate your partnership and look forward to an even greater year of seller success in 2026.
19 replies
Seller_rSWqE1EE3s6B1
Thanks for the update
Can you clarify what types of products will fall into the new "Home Products" category please?
Dougal_Amazon
Hello @Seller_rSWqE1EE3s6B1,
For category related questions, please reference the Overview of categories help page and the link to the "table" provides an overview of Amazon product categories.
If you have any further questions specific to categories, please start a discussion in the Create and Manage Listings category here in the Forums.
Best, Dougal
Seller_sA380yyQ7D2PF
Hi @Dougal_Amazon please can you confirm is Amazon UK is included in 'European stores'?
Minerva_Amazon
Hello @Seller_rSWqE1EE3s6B1 ,
I'm following up to confirm which items will be included in the new Home Products category starting February 1st, 2026.
The Home Products category covers items for home decor, organization, and general household use (excluding kitchen and home cleaning items). The category includes:
- Air treatment devices (purifiers, humidifiers, dehumidifiers)
- Art supplies, and craft materials
- Artificial plants and floral arrangements
- Baskets and general storage containers
- Candles and home fragrances
- Clocks and timepieces
- Fire starters, lighters, matches, and cooking torches
- General household storage and organization products
- Handmade mixed-media artwork
- Home decor accessories
- Home organization solutions
- Pest control products
- Rugs and floor coverings
On February 1, the Fee category guidelines for your products help page will be updated with a full list of products in each referral fee category.
Minerva_Amazon
Hello @Seller_sA380yyQ7D2PF ,
The fee update for European stores includes the UK as well.
You can find more info on the UK fee rates in the 2026 EU fee changes summary page.
Seller_8bXb7DV5LHlkO
Is it known yet whether Handmade referral fees will be changed for <£20 items which fit into the Home Products category, since the referral fees are supposed to be lower for each Handmade item sold?
Dougal_Amazon
Hello @Seller_8bXb7DV5LHlkO,
We can confirm that the referral fee for Home Products (including Handmade items) will reduce to 8% for items priced at or below £20, and will remain at 12% for items above £20 for Handmade items.
Seller_Ol3hHwr5nQZoj
HI @Minerva_Amazon
I wonder if you can help
I have several products that are in the art supplies category - but in the OFFICE fees category
I can find no reason for this - in inventory, they show the category and HOM,E but I am charged 15% as the fee category states OFFICE. These are art papers, and the product type is ART MEDIA PAPER
Any help appreciated, as it is hard to manage a business, guessing what fees I am going to be charged
Dougal_Amazon
Hello @Seller_Ol3hHwr5nQZoj,
I may be able to assist with this, but do need some additional context. Have you already opened Seller Support cases on this issue? If so, please create a new discussion and include the case ID. I will be happy to review and can most likely obtain that additional context form those cases.
If you have not yet opened a Seller Support case, please do that first and if the matter remains unresolved, please create a new discussion here in the forums and provide that case ID so I can review the specifics.
best, Dougal
Seller_YxCImSFowZw4r
Hmmm.... add all the increases at the bottom of the news release........
Monthly storage fees, return-to-seller and liquidation fees are already crazy high!
Together, these updates will result in an average £0.02/€0.02 increase in fee per unit sold via Fulfilment by Amazon. That. will be massive.
Give in one hand then take from the other. I guess the devil is in the detail. I need to fully review this.
