Brand Tailored Promotions - Abandoned Cart
Hi Guys,
Regarding Brand Tailored Promotions - Abandoned Cart Remarking, it looks very promising.
However, does anyone know what Amazon defines/qualifies a product in someone's cart as being "abandoned"?
Is a product in someone's cart considered "abandoned" if it is in their cart then they leave Amazon, it has been sitting there for a specific period of time (one day-three days?), or is it the instant a customer leaves your branded-ASIN's product page to research other products on Amazon?
What qualifies a potential customer for getting the remarketed promotion?
Thank you in advance for any help.
1 reply
Roberto_Amazon
Hello! @Seller_eWdGanIRXEDK4
This is Roberto. Thank you for using the Forums, this particular promotion is targeted to any customer who added your branded products in the last 90 days but did not move forward with the purchase.
There is no more detailed information on what is defined as abandoned or how long it could take for a product to be considered abandoned. I would encourage reaching out to Seller Support team to ask if they can provide more details on this topic or engage with the teams owning this promotion.
Regards,
Roberto
