Request to extend DD+7 policy - No response for months
I am writing regarding the Delivery Date-Based Reserve Policy (DD+7) scheduled to take effect on my seller account after 30 September 2025.
I previously received an extension delaying implementation until this date. I am now requesting a further extension of 12 months, allowing continued exemption until 30 September 2026.
We are an established Amazon seller with over 12 years of successful trading history, and we have maintained excellent seller metrics and a strong reputation for customer service and delivery performance.
To support our continued growth, we have recently made significant investments in new machinery and infrastructure. While these investments are essential for our long-term success, they have created a temporary sensitivity in cash flow. The introduction of the DD+7 reserve model at this stage would make it extremely difficult to manage our operations, and could potentially place the business at risk of entering administration, despite our strong performance and long-standing relationship with Amazon.
I have reached out to Amazon at eu-uk-reserve-policy-extension@amazon.co.uk a few times but haven't received a response to extend the reserve policy date. can anyone help with this?
Please can you assist with this?
@Ezra_Amazon
@Julia_Amazon
@Sakura_Amazon_
@Sarah_Amzn
@Simon_Amazon
@Spencer_Amazon
@Winston_Amazon
Request to extend DD+7 policy - No response for months
I am writing regarding the Delivery Date-Based Reserve Policy (DD+7) scheduled to take effect on my seller account after 30 September 2025.
I previously received an extension delaying implementation until this date. I am now requesting a further extension of 12 months, allowing continued exemption until 30 September 2026.
We are an established Amazon seller with over 12 years of successful trading history, and we have maintained excellent seller metrics and a strong reputation for customer service and delivery performance.
To support our continued growth, we have recently made significant investments in new machinery and infrastructure. While these investments are essential for our long-term success, they have created a temporary sensitivity in cash flow. The introduction of the DD+7 reserve model at this stage would make it extremely difficult to manage our operations, and could potentially place the business at risk of entering administration, despite our strong performance and long-standing relationship with Amazon.
I have reached out to Amazon at eu-uk-reserve-policy-extension@amazon.co.uk a few times but haven't received a response to extend the reserve policy date. can anyone help with this?
Please can you assist with this?
@Ezra_Amazon
@Julia_Amazon
@Sakura_Amazon_
@Sarah_Amzn
@Simon_Amazon
@Spencer_Amazon
@Winston_Amazon
57 replies
Roberto_Amazon
Hello! @Seller_2EjL88l0NNfWJ
It is our understanding that the policy extension was only granted until September 2025. I can see that our Seller Support team is looking into this in the case ending in 1292. However, no additional communications have been sent on this as far as we know, please wait for our support team to confirm this.
Regards,
Roberto
Seller_171whtfaYxvhd
@Roberto_Amazon I am really scared about it. even though all sellers we are trying our best we are all going to suffer regarding this policy. How we will cope to pay our taxes, pay our suppliers and employess and the day-to-day living it is very frustrating for all of us. Please all of you there on Amazon try your best if we can get another 12 months exception. It is difficult times we are all facing and Amazon is aware of it.
Seller_171whtfaYxvhd
@Seller_2EjL88l0NNfWJ I did send an email to eu-uk-reserve-policy-extension@amazon.co.uk but i did not get a reply either to extended it further to September 30th 2025. Hopefully they can do it again and give us a third chance to avoid problems with the future of our companies and with our suppliers and vat obligations payments.
Roberto_Amazon
@Seller_2EjL88l0NNfWJ @Seller_171whtfaYxvhd Hello! I completely understand the reason behind your need to extend this; however, I've requested confirmation from the teams in charge and no further extensions will be provided.
Thank you for your understanding,
Seller_76AUwmqvSyRIM
I don't believe there are tiers for any policies, let alone the reserve.
Seller_171whtfaYxvhd
Still worrying for the future of my company. Do we have any further news about the forthcoming DD+7?
Seller_ZVAz3d5lZuGid
According to the post from forum mod @Roberto_Amazon he said "It is our understanding that the policy extension was only granted until September 2025, I've requested confirmation from the teams in charge and no further extensions will be provided."
So, it seems no further extension after the end of the month. Nothing we can do about it.
Seller_171whtfaYxvhd
So will all get paid once every month? How it goes? or will be one time cash flow and then able to request 24hrs the amount for prior 30 days reserved?
Seller_Nprc5XWvdLYk9
I understand we can disburse every 24 hours - but only for funds from transactions that have reached dd+7 maturity
so if I understand correctly an order placed on 1st of the month, for delivery by the 3rd would be eligible for disbursement from the dd+7 = 10th of the month.
Seller_171whtfaYxvhd
Hi, no, i think will be like this, if someone can confirmed: Let's say 30 of September, all the sales of that day and onwards till October 30 (let's say), on October 30th will be able to transfer the amount of the Sept. 30th ( i guess) and the next following day November 1st (every 24hrs) the amount of 1 october (let's say). I guess will be like this
Seller_ZVAz3d5lZuGid
I'm thinking you will just have to wait and see ! - none of us know for sure - no point in speculating.
Seller_zWpliaCE34XT0
We have DD+7 on our Australian account. There is actually a report now under payments (newish implementation) which shows what date each order payment will be available on so you can get some idea of what funds are coming in and when. As delivery times in Australia can be considerably longer than the UK sometimes it can be 20-30 days for payment, other orders will be cleared in 10-12 days.
We are using both FBA and SFP (using Amazon 1 day delivery) in the UK so I would expect cash flow to start happening 9-10 days after it starts, but you will never again be able to withdraw all of your funds.
It is a really unfair policy, long term sellers with good histories should at the most have no more than 20% held to cover any order issues, especially for those using FBA where the majority of refunds seem to be created by Amazon poor packaging and shipping.
I know we have had 12 months to plan, but September is such a bad month to start it when we are all trying to get our purchasing done for the (hopefully) busy season. If it has to happen I would prefer it was delayed to January.
Seller_YiT9fvuzMzaTg
This isn't correct, it works pretty much how @Seller_Nprc5XWvdLYk9 explains, the delivery date + 7 days. Then the transaction date will show as the date the money is released into your seller balance.
So if you're using FBA and a customer places an order on 1st of the month, likelihood is it'll be delivered on 2nd (not always the case I know), then you'll receive the funds into your seller balance 7 days later.
I have thought they'll extend it a few months just to allow anyone not affected by it currently to get through Q4.
Seller_171whtfaYxvhd
thank you so very much @Seller_YiT9fvuzMzaTg
Seller_k3oWYDCksyCAO
The only way to get this stupid policy history is by using the same tactics like the first time.
-massive media campaign, post this in every place possible
-Get the UK government involved
-UK Small Business Commissioner
If all sellers work together, we can for sure get this cancelled
Seller_171whtfaYxvhd
Hello,
Did you have any replies from Amazon regarding the DD+7 policy which will be implemented this coming Tuesday?
Seller_wGk2Bz5SS9O4z
Ive posted this reply in another thread but hope it can help someone out there. Maybe the "management" responsible for this debarcle might take note...
It seems the incompetent managment still think DD+7 is a good idea for business. It isn't. It will stop sellers being able to buy stock, pay bills, invoices and wages. In the end Amazon will lose out because sellers will be sending in less stock into FBA. Less sales equals less profit for them but as their business is propped up by AWS will they care? Probably not.
When they first started this a few years back we fought against them and we need to fight against them again in numbers. However there is now a much better alternative, focus your busines on other marketplaces and stop using FBA. Heres what we will be doing.
1. Focus on opening as many new marketplaces that compete with Amazon. There are now many out there with more coming. We havent tried them all yet ourselves but most of them are growing.
2. Stop using FBA as much as possible. Valuable stock is held up in each ASIN waiting for the competition or Amazon to run out of stock so you can sell at low margins. Centralise your inventory and use a WMS like Linnworks or an alternative to manage your oders and inventory. With FBA when a customer buys two or more products Amazon cream off the delivery charge because they charge the seller for each sale. By sending orders out yourself you can make more margin for multi buys. Plus you'll have more cashflow to pay bills rather than having valuable stock in each ASIN. On top of this you'll have more flexibility to buy what you need when you need it which can service other marketplace sals and have less admin trouble with porly counted in stock in FBA, less returns etc
3. Create good value bundles on other platforms. Amazon has taken away all our ability to grow on their platform. We cant create bundles, list other brands (or even correct poorly created listings), no min 2 purchase etc. This is where they have an advantage over us. Create more appealing offers on other platforms.
4. Pay off your creditors as much as possible or ask for a longer period before they implement DD+7. Reduce your risk and keep the wolves from the door.
5. Reduce staff numbers. Its a difficult one but if you employ staff to sticker up your products for FBA they wont be needed in the future as you'll have less funds to send stock in so reducing your costs in key.
6. Negotiable better rates with Royal Mail. Tell them the issue and let them know you are wanting to move away from FBA which will give them more business.
7. Build your own branded products. Launch new branded products that no-one else can sell against. It doesnt have to be a unique product but a product that gives you more margin and more scope to grow. Find a product and buy it once youve tested its quality. Very important esp if its electronics. Ensure you have all the compliance docs as all marketplaces will require it.
8. Contact your MP. We already have enoughs tress with the forthcoming budget. Rachel Reeves implied she is going to increase rates for internet only businesses. Its not looking good for us. The DD+7 policy will stiffle growth not just for the seller but their entire supply chain. Suppliers will be affected, the tax reciepts will be lower, the number of employees will reduce. MPs need to battle for us as there doesnt seem to be any management at Amazon. I have countlessly tried to speak to a senior manager but they are too scared to talk to me and other sellers. It's run by computers, graduate youngsters who havent got a clue (Yes Ive been to their HQ and was shocked by the lack of senior managers).
9. Sign a petition. This will only work if we get everyone on board. Personally I think we need the whole marketplace piece regulated by some laws. It seems it has to get so bad before anyone in government cares or fights for our rights.
10. Contact the press. Businesses are already struggling. Amazon will damagae small businesses and the greater economy by implementing this poorly thought out policy. Its not fair and its damaging. If anyone knows a jouralist please contact them and Ill happily talk to them again.
To summerise the DD+7 policy is wholly unfair. Amazon wouldn't let their customers pay them three weeks later for their orders from o why are they doing this to use especially if sellers' defect rates are so low. Ours is 0.17% totalling about £600 of sales but they want to hold onto £600,000 of our funds - its disproportionate. My view is they have lost control of their sellers. Greed has taken hold and they have receruited too many cowboy sellers from the UK and China especially. Quality sellers are few and far between. Poorly created listings, copycat branded products from China, poor quality cheap Chinese products causing customer returns. The good quality established sellers are now having to "get with the program" they have enforced on us as they don't trust their marketplace sellers. We have to take a stand. The one that will hurt them the most will be to stop using FBA as they have severe overheads to cover. If we all stop using it, your cashflow will improve, margin will improve for multi orders and they will have to deal with their excess staff numbers, couriers, and locations that are no longer used.
Seller_CB7MhnGuhjsDE
March is not far away.
Does anyone here have direct contact with an Amazon Manager or Senior Specialist who could clarify whether the DD+7 payout rule will be postponed or suspended again?
Let’s be honest:
In the last 3–4 months, most small sellers have not suddenly become “rich” or financially stable. The situation has not improved that drastically.
For many of us, this rule is simply not manageable.
Delaying payouts until 7 days after delivery puts enormous pressure on cash flow – especially for small and medium-sized sellers who already struggle with:
High logistics costs
Suppliers demanding immediate payment
Delayed marketplace payouts business customers
This DD+7 regulation may work for large corporations, but for small sellers it is not acceptable and not realistic.
We urgently need:
Flexibility
Individual solutions
Or a further postponement of this rule
If anyone has real contacts at Amazon or official information, please share it here.
Thank you.