We have received information that Amazon is reducing the number of characters in titles to 150!
We have just been informed by support that Amazon is reducing the limit in titles to 150 characters, and even less in some categories.
We tried to correct Amazon's revised ASIN title in the Garden category via support, and in response they informed us that they could not do so due to the number of characters (our title was 195 characters).
It looks like we're going to have to correct all of the titles.
Many of our titles were optimised for keywords and now have to be done again.
A never-ending job.
Checking all the titles and correcting them will take a lot of time, and therefore money.
We are very frustrated and tired of it all.
I attach Amazon's answer.
I understand that you want to know regarding updates of title character limit for ASIN: B07F16V97M.
Regarding this, the updates for character limit is given below:
gl_product_group_type Character Limit
gl_apparel 80
gl_shoes 80
gl_luggage 80
gl_watch 100
gl_jewelry 100
gl_watch 130
gl_jewelry 130
all other gl’s 150
2 replies
Seller_KlbXZHzQGSDZv
Ah this will be great if they put this out throughout the system.
Will go something like this.
Your asin has been restricted as we have changed a requirement
Please change the title
Unfortunately you are not allowed to change the title as your not the brand owner.
Please refer to the Imaginary brand owner for them to change the title (even though they probably gave us selling on here 5 years ago)
Seller_Fg2fqaWOnEtha
Or they have never been the brand owner in the first place, just someone who created the listing and has since found a full time job. I hate this system so much.