Getting "Seen" as Handmade
Is it me or have the genuine handmade items on Amazon been ghosted? We have lost that edge it seams and now bunched in with "Chinese Handmade"
Ive sat and added all the correct searchable words and attributes l can for my item and when l search for it.. it doesn't come up as a product amongst the hundreds of supposedly handmade equivalent items.... just cheap mass produced shows up.
l know my item is live.... What tips are there to help out there?
l make chain maille willy key rings.. so have all the rude words .. but just not listed!
https://www.amazon.co.uk/dp/B0FXSL5K9X
Getting "Seen" as Handmade
Is it me or have the genuine handmade items on Amazon been ghosted? We have lost that edge it seams and now bunched in with "Chinese Handmade"
Ive sat and added all the correct searchable words and attributes l can for my item and when l search for it.. it doesn't come up as a product amongst the hundreds of supposedly handmade equivalent items.... just cheap mass produced shows up.
l know my item is live.... What tips are there to help out there?
l make chain maille willy key rings.. so have all the rude words .. but just not listed!
https://www.amazon.co.uk/dp/B0FXSL5K9X
17 replies
Seller_khXhultlsgFkP
Handmade hasn’t disappeared, but the Handmade badge no longer boosts search ranking like it used to. Amazon now mixes Handmade listings into the general marketplace, which means you are competing with mass-produced items on SEO and sales velocity.
A few things that help visibility:
1. Title structure matters more than ever.
Put your main search terms in the first line of your title.
The algorithm weighs the first ~80 characters the heaviest.
2. Update your back-end keywords.
In Edit Listing → Keywords, add terms that describe the item without repeating your title words.
Avoid commas. Just single words or short phrases.
3. Images should clearly signal “Handmade.”
Amazon’s system recognises high-volume product image patterns.
If your photos look similar to mass-produced listings, you get grouped with them.
Close-ups, in-hand photos, and natural surfaces help distinguish your listing.
4. Handmade shoppers don’t use main search.
Most Handmade buyers shop via the Handmade category pages, not general search.
Make sure your item appears correctly under:
Amazon → Handmade → Accessories → Keychains & Keyrings
That’s where your real audience actually browses.
5. Avoid explicit words in the title.
Amazon’s filters quietly suppress anything flagged as adult or novelty humour if the title wording is too direct.
Keep the title clean, let the product photos and bullet points carry the tone instead.
⸻
In short:
It’s not that your item isn’t live — it’s being out-ranked because Handmade no longer gets special positioning. Adjusting title, backend keywords and imagery usually improves visibility within 2–3 days.
Seller_ZjZ4slOF0jHpk
I haven't noticed a difference with search results. My stuff seems to be still coming up fairly well.
I do run some ads which helps. But at this time of year most sellers, especially the big ones, are spending thousands on ads every day. So I'm competing with them.
It is VERY quiet just now for many sellers. Not just here. On other platforms and in bricks and mortar shops, the past 6 weeks have been unusually quiet. Seen plenty of small businesses say the same.
Seller_EpXPhVLnbs8X3
it's because they are reclassifying handmade into the main catalogue so you have lost your ranking and position you once had
Seller_HWiQncjXuZFTC
Received an email today: "Hello, Your Handmade products listed exclusively in the Amazon.com store have been reclassified from general “GUILD” types to specific product types (such as SANDALS or NECKLACE). You can identify reclassified products by downloading your Category Listings Report and searching for product types that no longer show GUILD and Handmade classifications showing as “unclassified”. Once your products have been reclassified, you’ll need to take action to verify the reclassification and ensure that your listings remain visible to customers. We’ll send an email once the reclassification of all Handmade products is complete globally. Please note that if you have other listings, we are continuing to move through our catalogue and will complete this reclassification process by March 31, 2026."
Downloaded Category Listing Report to find out that all of our listings (2000 of them) have still GUILD_HOME in Product Type. However, on Amazon Marketplace they are all over the categories, all of them are incorrect and we still don't have a power to amend it.
The busiest time of the year and we are nowhere near what we had previous years. Another way of Amazon destroying small businesses.
@Joey_Amazon @Julia_Amazon @Ezra_Amazon @Winston_Amazon @Roberto_Amazon @Angie_Amazon @Spencer_Amazon @JiAlex_Amazon @Dougal_Amazon
Seller_pFjeLbVAdrjhU
I am having exactly the same problem. Views and sales way down.
Helpful advice on one of your replies. But my items do seem to have become invisible. Maybe online selling has had it's day.. or is it just the general economic climate.
