Branded Product Listed as “Generic” – No Resolution from Support

Hi everyone,

Hoping someone from Amazon can take a serious look at this issue, because I’ve been going in circles with support and getting nowhere.

A seller has created a listing for a branded product but listed the brand as “Generic.” This violates Amazon’s Generic Product Policy, which clearly states that branded products must not be listed as generic.

The problem is, because the listing is marked as “Generic,” no other sellers (including authorized or legitimate ones) can list their offers against it. Support keeps telling me I can’t request changes because I don’t have an offer — but I can’t create an offer because the listing is set to “Generic.”

I’ve submitted multiple reports through Brand Registry (as suggested), flagged it as detail page abuse, even explained it step by step. Every time I get a reply saying they can’t change the brand, or they treat it like I’m just trying to update an existing listing — which I’m not. This is a policy enforcement issue, not a listing edit.

This kind of abuse not only blocks competition, it also misleads customers, who are shown a “Generic” label when it’s clearly a real branded product.

Has anyone successfully resolved something like this? Or is there a way to get this escalated properly to the policy team?

Thanks in advance.