Decline In Sales From November 2023 till Now Aug 2024

Dear All The Sellers,

From last my sales started declining for no reason identified and the drop Vs Last yeat is around 65% which is quite high.

The products i was selling last year , I am still selling those products. But there is a huge drop in sales.

I introduced new SKUs and their sales is very low, Push the Sales with high PPC but COA is high vs Getting sales from Advert.

I checked with my friends selling on amazon they are also having the same drop from Nov-23. and they are also 50%-60% down, I am not sure what is going on. I am thinking to quit Amazon and move to other platforms.

What you guys are facing can you please let me know, ? I am confused alot.

In addition amazon is sending back to me all the inventories which is not getting sales.