Multiple Sellers list same Product
Hello, we are trying to add new listing but with existing SKU and ASIN in Seller Central, But Amazon is not showing our listing with same ASIN? Instead they are displaying our product from other sellers? Can we control how amazon display only our listing we just added?
3 replies
Seller_eyq5Q5mIyV5gu
Amazon uses a catalog system, for every UPC/ASIN there can be multiple sellers selling the same product. Everyone competes on the same listing to get the sell.
I recommend brushing up on Amazon Seller University since you seem to be new.
Danny_Amazon
Hello @Seller_FsYox4vVSrFFJ- and thanks for joining us here on the forums!
It is true that Amazon employs a cataloging, like @Seller_eyq5Q5mIyV5gumentioned, and multiple sellers can list against a single ASIN. You can also look to register your brand through Amazon brand registry if that solution is right for you.
When multiple sellers are on a listing, one offer can be featured on the detail page, which is known colloquially as the buy box. You can read more on best practices for becoming the featured offer, and how to match products against the Amazon catalog, but do let me know if I can help answer any other questions.
Best,
Danny
